Uber has partnered with Nike as the official ride partner for the inaugural After Dark Tour (ADT) in Mumbai—a groundbreaking night-time 10K run aimed at empowering women runners and promoting safe, accessible mobility after dark.
The After Dark Tour, scheduled for May 10, 2025, is designed to foster confidence and community among female runners. Starting at the iconic Gateway of India, participants will traverse a 10K course through Mumbai's vibrant streets, culminating at the SVP Stadium for a post-run celebration featuring live music and refreshments.
A recent Uber survey revealed that 85% of women have canceled or altered night-time plans due to safety or transportation concerns. In response, Uber aims to provide reliable transportation options for ADT participants, ensuring safe travel to and from the event, including post-race festivities.
Uber's collaboration with Nike underscores its commitment to enhancing women's mobility and safety. Key safety features valued by women include live GPS tracking, emergency assistance, and verified driver profiles. An Oxford Economics study highlighted that ride-hailing services have enabled 4 in 10 working women to join the workforce, with 75% citing safety as a primary reason.
The After Dark Tour is part of Nike's global initiative to invite more women into the sport of running. The event aims to create a sense of belonging and connection among female runners, encouraging them to embrace night-time activities confidently.
Date: May 10, 2025
Start Time: 7:04 PM IST
Starting Point: Gateway of India, Mumbai
Finish Line: SVP Stadium, Mumbai
Distance: 10 kilometers
Eligibility: Open to women aged 18 and above
Registration Fee: ₹1,800
Participants can prepare for the race using the Nike Run Club App, which offers curated training plans by Coach Diljeet Taylor and local experts. The app provides tips based on local conditions and allows runners to train with their community.
Conclusion
The partnership between Uber and Nike for the After Dark Tour represents a significant step toward empowering women and promoting safe, accessible night-time mobility. By addressing safety concerns and providing reliable transportation, the collaboration aims to encourage more women to participate in night-time activities confidently.