Swiggy Instamart has witnessed significant growth in 2024, with customers splurging on a wide range of products, particularly groceries. This year, two top spenders from Delhi and Dehradun each spent Rs 20 lakh on the platform, setting new records for the largest individual spends on Swiggy Instamart.
According to a report from Swiggy, two of the biggest spenders on the platform came from Delhi and Dehradun, each splurging Rs 20 lakh. The report reveals that groceries remain the dominant category for buyers this year, with products like atta, milk, and oil being among the most frequently ordered items for these big spenders. This emphasizes the increasing preference for quick commerce platforms for everyday essentials.
In Swiggy's “How India Swiggy’d 2024-Quick Commerce Edition,” the top five most-ordered products were milk, curd, dosa batter, chips, and soft drinks. These products showcase the continuing dominance of grocery items in the quick commerce space. Swiggy also reported that 20% of all orders contained fruits or vegetables, reflecting the platform's role in fulfilling everyday grocery needs for a wide demographic.
The spending behavior across various cities highlights some interesting regional trends. For example, a resident from Mumbai spent over Rs 15 lakh on pet supplies, including dog and cat food, marking a rise in spending in the pet care segment. Meanwhile, a customer from Chennai splurged Rs 1.25 lakh on electronics, electricals, and home appliances, purchasing nearly 85 items. These items included everything from gaming earphones to smartwatches, an induction cooker, and a sandwich maker.
In a particularly interesting example, a customer from Hyderabad spent Rs 35,000 on mangoes during the peak of the season in May, showing how regional food preferences continue to drive spending trends. Additionally, Swiggy Instamart has become an essential shopping platform during festivals. During Diwali, one Delhi customer spent Rs 4.6 lakh on poker chips, while the Raksha Bandhan celebrations saw a massive 800,000 rakhis being delivered. Swiggy’s “order for others” section proved popular, with 285,000 deliveries made, highlighting how customers use the platform to send gifts to loved ones.
Swiggy Instamart's ability to cater to the needs of customers during peak shopping seasons demonstrates the growing significance of quick commerce in India. On Valentine’s Day, the platform witnessed an order rate of 307 roses per minute, further underlining how quickly consumers are embracing the convenience of fast deliveries for special occasions.
One of the key features of Swiggy Instamart is its commitment to fast delivery times. The platform, which is said to have the fastest delivery among its peers according to JP Morgan, set a new record this year with a delivery in Kochi made in just 89 seconds. This remarkable speed highlights the increasing expectations from customers for quicker, more efficient services in the e-commerce space.
The rapid rise of quick commerce in India is becoming evident not only from the increasing number of customers using platforms like Swiggy Instamart but also from the growing interest among investors in the space. As the demand for faster deliveries and immediate gratification increases, Swiggy Instamart is expanding its reach, offering a wide array of products across different categories, from groceries to electronics, pet supplies, and seasonal items.
Conclusion: Changing Shopping Habits in India
Swiggy Instamart’s growth and its ability to meet diverse customer demands are indicative of changing shopping habits in India. As more consumers turn to quick commerce for both everyday essentials and special occasion items, platforms like Swiggy are positioning themselves to cater to a wide range of shopping needs. The trends observed in 2024 suggest that the future of retail in India is increasingly tied to the rapid delivery and convenience offered by quick commerce platforms.