Tata Consultancy Services (TCS) has been named among the top 100 most valuable brands globally in the Kantar BrandZ Most Valuable Global Brands 2025 report. With a brand valuation of $57.3 billion, TCS has witnessed an impressive 28% year-on-year growth, propelling it into the top 50 globally for the first time.
Significant Growth in Brand Awareness
According to an independent audit by Momentum-ITSMA, TCS achieved 95% aided brand awareness among business executives across 26 countries, a massive jump from just 29% in 2010. This reflects TCS’s consistent efforts to build global recognition and brand equity.
Strategic Brand Building and Global Partnerships
TCS attributes its brand growth to a combination of customer-centric innovation, high-impact marketing, and major global sports partnerships. The company stated that these strategies, coupled with marketing excellence, have played a pivotal role in enhancing its global brand presence.
Celebrating Two Decades of Kantar BrandZ Rankings
Kantar BrandZ, now in its 20th year, has recognized TCS for brand leadership not just within the IT sector but across industries. Abhinav Kumar, Chief Marketing Officer of TCS, praised the company’s marketing teams, saying, "Building a brand is indeed a marathon. I thank all my colleagues for running this marathon at the pace of a sprint."
TCS’ AI Innovation Drives Brand Value
Martin Guerrieria, Head of Kantar BrandZ, highlighted TCS’s strategic focus on artificial intelligence and innovation at scale. He noted that AI capabilities now run through TCS’s portfolios, strengthening its brand and helping it stay competitive in a rapidly evolving tech landscape.
Recognition Across Geographies
In 2025, TCS was also named the #1 IT service provider in Europe for customer satisfaction by Whitelane Research. Additionally, the Top Employers Institute recognized TCS as a Global Top Employer in over 30 countries across North America, Asia Pacific, the Middle East, and Latin America.
Robust Methodology Behind BrandZ Rankings
The Kantar BrandZ report is based on a unique methodology that blends consumer perception data with financial performance metrics. This comprehensive approach offers a holistic view of how brands drive value as business assets.
Insights into Consumer Trends and Market Shifts
The BrandZ report, published annually, serves as a key indicator of changing consumer preferences, brand strength, and market dynamics. It also underlines the importance of strategic investment in marketing and brand building for long-term growth.
Conclusion
TCS’s inclusion in the top 50 most valuable global brands reflects its sustained brand-building efforts, cutting-edge innovation, and strategic investments. The company's growing influence in global markets and leadership in IT services reinforce its position as one of the world’s most admired and valuable brands.