Swiggy Instamart, the quick commerce vertical of food delivery giant Swiggy, has rolled out a new in-app feature named ‘Maxxsaver’. Designed to reward users who place large orders, Maxxsaver automatically applies discounts at checkout, offering savings of up to ₹500 once a minimum order value is reached.
According to the company, the feature is integrated into the existing app experience, meaning customers don’t have to opt-in manually to avail of the discount. It will soon also be available for subscribers of Swiggy’s premium membership program, BLCK.
Swiggy Instamart's catalog has grown to offer more than 35,000 products, encompassing everything from groceries and daily essentials to electronics, smartphones, fashion, makeup, toys, and more. The Maxxsaver feature applies across these categories, making it a versatile savings tool for everyday purchases.
This broad product assortment allows users to combine multiple product types in a single cart and still unlock discounts, making the platform not only more affordable but also more convenient for bulk and weekly shopping.
Amitesh Jha, CEO of Swiggy Instamart, emphasized the company's customer-first approach. “As more users turn to Swiggy Instamart for daily essentials, electronics, fashion, and more, we remain committed to delivering exceptional value. With Maxxsaver, we enhance our promise to make Swiggy Instamart the most affordable and convenient quick commerce destination,” said Jha.
He added that the company aims to reward customers for placing higher-value orders by passing on significant price benefits.
The launch of Maxxsaver comes at a time of growing competition in the quick commerce sector. Rivals like Zepto introduced similar offerings, such as the SuperSaver feature launched in September 2024, targeting budget-conscious consumers.
Swiggy’s move also anticipates further market disruption from large e-commerce players like Flipkart and Amazon, who are expected to make aggressive entries into the quick commerce segment. With Maxxsaver, Swiggy Instamart strengthens its position as a customer-centric platform by offering a competitive value proposition.
Swiggy Instamart’s rapid expansion into 100 cities, particularly in Tier-II and Tier-III regions, is a reflection of rising consumer demand outside metro areas. The introduction of Maxxsaver further supports this growth by appealing to cost-sensitive households looking to make the most out of their purchases.
This feature is well-positioned to cater to families and individuals who prefer bulk buying and weekly shopping hauls, encouraging greater customer retention in these newer markets.
Conclusion: Maxxsaver Reinforces Swiggy Instamart's Leadership in Quick Commerce
With the launch of Maxxsaver, Swiggy Instamart continues to redefine the quick commerce experience by offering both variety and value. As competition intensifies and customer expectations rise, such features are key to retaining loyalty and encouraging repeat purchases. By seamlessly integrating Maxxsaver into the checkout process, Swiggy is not only improving affordability but also simplifying the shopping journey for users across India.