Swiggy Instamart, the popular quick-commerce arm of food delivery giant Swiggy, has taken a significant step toward supporting India’s cooperative movement.The company has formally entered into a Memorandum of Understanding (MoU) with the Ministry of Cooperation to establish a special "Cooperative" category on its platform.
According to an official statement from the Ministry, "After the MoU, the products under Bharat Organics and other cooperative dairy products will now be available on e-commerce and q-commerce platforms of Swiggy, the Ministry of Cooperation said in a statement on Saturday."
This new initiative will make a range of cooperative goods—such as organic foods, dairy products, millets, and handicrafts—easily accessible to millions of customers through Swiggy's digital ecosystem.
The dedicated "Cooperative" category on Swiggy Instamart aims to spotlight goods produced by India's cooperative societies. This initiative is part of a broader effort to enhance market accessibility for cooperatives and promote products made by grassroots organizations.
The Ministry of Cooperation emphasized, "The food delivery platform will create a dedicated 'Cooperative' category on its platform, with a focus on products such as organics, dairy, millets, and handicrafts."
The partnership is envisioned as a critical milestone to empower the cooperative sector digitally. As per the Ministry's statement, "The MoU aims to strengthen the cooperative movement in India by leveraging Swiggy's digital platform and outreach."
Through this collaboration, cooperative dairy products and other goods will receive preferred access and enhanced visibility on Instamart, enabling cooperatives to better connect with modern consumers via new-age technologies.
Swiggy will offer cooperatives greater digital exposure, helping them build stronger market presence and unlock new opportunities across India's rapidly growing e-commerce landscape.
Highlighting the significance of this partnership in a global context, the Ministry noted, "In view of the United Nations' declaration of 2025 as the International Year of Cooperation, Swiggy, in collaboration with the Ministry of Cooperation, will engage in an awareness campaign to promote cooperative movements, organisations, and products across the country."
The United Nations' move to declare 2025 as the International Year of Cooperatives underscores the importance of cooperation models in achieving sustainable economic and social development worldwide.
In recent years, the Indian government has ramped up efforts to revitalize the cooperative sector, launching over 60 initiatives aimed at improving market access, funding, governance, and capacity building.
The Ministry further mentioned, "The government has taken more than 60 initiatives to strengthen the cooperative sector of the country."
Among these initiatives are various programs designed to enable cooperatives—especially those engaged in organic farming and dairy production—to connect with larger consumer markets and digital platforms.
The Ministry added, "The Ministry has recently taken many initiatives to provide access to market to the cooperative produce, including the organic produce from the cooperative sector."
These steps align with the government’s vision to ensure that products created by India’s cooperatives reach a broader audience, both within the country and globally, by leveraging e-commerce opportunities.
Swiggy’s partnership with the Ministry of Cooperation marks a promising development for India's cooperative sector. By creating a dedicated marketplace for cooperative products, Swiggy Instamart is not only expanding its offerings but also contributing to the larger national goal of making cooperatives a central pillar of India's economic progress.
With the International Year of Cooperation on the horizon, this collaboration is poised to drive greater visibility, sales, and growth for cooperative societies across India.