Food and grocery delivery giant Swiggy has decided to shut down Snacc, its dedicated 15-minute food delivery app, just a year after its launch. The move comes as the company struggles to make ultra-fast food deliveries financially viable, according to an internal email dated February 19.
Snacc was launched in January 2025 as Swiggy’s response to the rising popularity of quick food delivery services across India.
In the internal communication, the company acknowledged that while the concept showed promise, scaling it sustainably posed challenges.
“While the product market fit was emerging, the broader economics made it challenging to scale. We want to concentrate all our energies on innovation that drives stronger long term potential. In line with this, we have taken this decision,” the email stated.
Swiggy did not immediately respond to queries regarding the number of orders Snacc processed or its revenue contribution.
The decision highlights the mounting cost pressures in the 10–15 minute food delivery segment.
For context, Blinkit’s Bistro — a larger-scale rival to Snacc — reportedly lost around ₹150 crore while earning less than ₹20 crore in sales over a nine-month period. These numbers underscore the intense competition and operational challenges in the quick-service category.
Competitors such as:
Blinkit (with Bistro)
Zepto (with Zepto Cafe)
Accel-backed Swish
had aggressively entered the ultra-fast food delivery space around the same time.
Snacc was launched as a pilot project and operated only in:
Bengaluru
Gurugram
Despite the buzz, the app did not significantly scale over the 12 months of its existence.
The company is now looking to wind down unprofitable verticals as part of broader cost rationalisation efforts.
Swiggy assured employees that transition support would be provided.
“We are absorbing people under our different businesses and providing them with transition support,” the internal mail said.
The company indicated that it would accommodate affected employees within the next 48 hours.
One of the notable aspects of Snacc was its rapid development cycle.
“There was a player (named) Zepto that launched a Zepto cafe. The moment we decided to do something of our own, as a pilot called Snacc, it took us 16 days to put the application out there,” said Sriharsha Majety at an investor event in London organised by Prosus.
The speed of execution demonstrated Swiggy’s ability to rapidly experiment in response to competitive moves.
Snacc was designed to cater to users who needed food within tight time windows.
“There are many times when you can't plan your life around 30 to 40-minute food deliveries. If you're, for example, taking off for your office commute in 20 minutes, you feel like you want to get a coffee, maybe you can't do that. If you're in between meetings at the office and you forgot to get your lunch, you only have a 20-30-minute break, you can't plan your life around it,” Majety had explained earlier.
“That's how the first incidence of usage will begin. But once people get used to it, there's no going back. That's what we've seen in quick commerce as well,” he had added.
Indian breakfast items
Coffee and beverages
Bakery products
Short eats
Cold drinks
Eggs and protein options
Snacc partnered with brands such as The Whole Truth in select categories, while many items were unbranded and sourced from third-party food providers.
Swiggy has reported consecutive quarterly losses in recent quarters. To strengthen its balance sheet, the company raised fresh capital via a Qualified Institutional Placement (QIP).
As competition intensifies and capital efficiency becomes critical, Swiggy appears to be consolidating its focus around more sustainable business lines.
Despite the shutdown, Swiggy leadership has reiterated its commitment to experimentation.
Rohit Kapoor recently said:
“Whenever we feel there is an opportunity to experiment, we have not stopped,” pointing to initiatives such as Bolt, 99Store and Toing. “If there is a strong idea and it requires interim investment, we are not shying away from it."
This suggests that while Snacc has been discontinued, Swiggy may continue exploring new models within food delivery and adjacent categories.
The overall food delivery sector is also witnessing heightened competition, with mobility platform Rapido reportedly preparing to enter the segment.
The ultra-fast delivery space remains capital-intensive, operationally complex, and highly competitive — making profitability a key challenge.
Conclusion
Swiggy’s decision to shut down Snacc reflects the economic realities of the ultra-fast food delivery segment. While consumer demand for speed remains strong, the cost of fulfilling 10–15 minute orders at scale has proven difficult to sustain.
As the company refocuses on long-term profitability and core verticals, the quick food delivery experiment serves as a case study in balancing innovation with financial discipline in India’s rapidly evolving food-tech market.