Snapchat has announced a unique partnership with Bollywood star Rashmika Mandanna ahead of Friendship Day 2025. From July 30 to August 3, Snapchatters in India will be able to restore up to five Snap Streaks completely free of charge. This limited-time offer brings back a beloved feature that highlights the platform’s core idea—celebrating real friendships through regular Snaps.
While Snap Streaks typically require daily engagement between friends to stay active, the ‘Streak Restore’ event gives users a second chance to reconnect with close friends they may have missed during busy schedules. This offer is not a part of Snapchat’s regular experience, making it a special opportunity for Indian users.
Launch of 'Besties Bitmoji Lens': A New AR Friendship Feature
In addition to the Streak Restore feature, Snapchat is rolling out a new augmented reality (AR) experience called the ‘Besties Bitmoji Lens’. This interactive lens allows users to crown their closest friends with a virtual trophy, adding a fun and meaningful touch to Friendship Day celebrations. The AR lens reflects Snapchat's ongoing commitment to creative self-expression and relationship-focused experiences.
‘Snap with Stars’ Event Marks a Double Celebration in Mumbai
To mark this special initiative, Snapchat hosted an exclusive event titled ‘Snap with Stars’ in Mumbai. The event was graced by Rashmika Mandanna along with some of Snapchat India’s top fashion and beauty creators. It also served as the official launchpad for Rashmika’s debut fragrance brand, ‘Dear Diary’.
During the event, creators shared personal stories and nostalgic moments with Rashmika, aligning perfectly with both the Friendship Day campaign and the concept behind her perfume. These creators are now part of the #DearDiarySnapStarSquad and will regularly promote the brand through engaging content on Snapchat.
Rashmika Mandanna: Friendship Is My Real-Life Diary
Speaking about her association with Snapchat, Rashmika expressed how meaningful friendships inspire both her personal and professional life.
“My friends are my everything—they’re my real-life diary. With my new perfume brand, 'Dear Diary', I wanted to capture that intangible feeling of a cherished memory. This partnership with Snapchat for Friendship Day feels perfect—it’s a platform where we visually share stories and preserve memories,” she said.
Rashmika emphasized that the free Streak Restore initiative adds a thoughtful layer to the campaign.
“It’s a beautiful gesture that shows even when life gets in the way, meaningful bonds deserve another chance.”
Snapchat’s Vision: Deepening Real Connections Through Tech
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. India, highlighted the importance of friendships in the Snapchat ecosystem.
“Friendship is the foundational principle of Snapchat. Partnering with a beloved personality like Rashmika, who resonates with millions, helps us amplify the spirit of real connections,” he said.
He added that the Besties Bitmoji Lens and Streak Restore are both designed to deepen user relationships while celebrating the launch of ‘Dear Diary’ with a community of trusted creators.
“This collaboration marks a double celebration—Friendship Day and Rashmika’s new brand—with a unique campaign that lets users honor their most important relationships.”