Škoda Auto India has achieved a major milestone by establishing 300 customer touchpoints across 172 cities in India. The expansion marks a critical step in the company’s strategic roadmap as it celebrates 25 years of operations in the Indian market. The move strengthens Škoda’s commitment to improving customer accessibility, service delivery, and market reach.
This milestone follows the brand’s highest-ever half-yearly sales performance in the first half of 2025, reflecting growing momentum and customer acceptance across various segments.
A major highlight of Škoda Auto India’s expansion strategy is its aggressive push into Tier 2 and Tier 3 cities, which now represent 75% of the total 300 customer touchpoints. Over the past nine months, the automaker has entered over 30 new cities, with 86% of this expansion focused on smaller urban centers.
This approach is intended to reduce travel time for customers seeking sales and service support while maintaining Škoda’s signature quality standards across geographies.
According to Ashish Gupta, Brand Director of Škoda Auto India, this expanded network enhances both sales accessibility and after-sales support. “It ensures faster delivery, better customer outreach, and stronger relationships with both existing and new dealer partners,” Gupta said.
This wider network enables Škoda to service up to 550,000 vehicles annually, boosting capacity across the brand’s sales and service operations.
Škoda Auto India’s growth strategy is closely tied to its expanding product lineup. The company’s current models — including the Kylaq, Slavia, Kushaq, and Kodiaq — cater to a wide customer base, aligning with the brand’s positioning as offering "an SUV for everyone."
The recently launched Kylaq SUV has played a pivotal role in driving demand in previously underserved markets. It complements the Kushaq and Kodiaq SUVs and the Slavia sedan, enabling Škoda to address diverse customer needs across segments.
To improve the overall ownership experience, Škoda Auto India continues to offer comprehensive warranty, maintenance, and roadside assistance packages. A key offering is the Škoda SuperCare maintenance plan, which is provided free for the first year with every vehicle purchase. Notably, the first routine service is required only in the second year or at 30,000 kilometers, reducing early maintenance costs for new buyers.
This customer-centric approach is designed to enhance satisfaction, improve retention, and strengthen long-term brand loyalty.
The network expansion is aligned with the brand’s "Next Level – Škoda Strategy 2030", which aims to position the Czech automaker among Europe’s top three car manufacturers. The strategy also emphasizes growth in emerging markets such as India, North Africa, Vietnam, and the ASEAN region.
Globally, Škoda Auto delivered 926,000 vehicles in 2024, operating in nearly 100 countries and employing over 40,000 people. The India milestone contributes to this broader global narrative of transformation and long-term growth.
The 300-touchpoint achievement comes during a landmark year for Škoda Auto India, as the company celebrates 25 years since its entry into the Indian market in 2001. The milestone also coincides with the 130-year anniversary of Škoda Auto globally, underscoring its rich legacy and future-forward approach.
This expansion reinforces Škoda’s commitment to India as a key growth market and builds on its ambition to further strengthen its position in both metro and non-metro areas.
Conclusion: Strong Foundation for Future Growth
Škoda Auto India’s robust dealership and service network now places it in a stronger position to support its growing customer base and product portfolio. The company’s investment in Tier 2 and Tier 3 expansion, supported by popular models like the Kylaq and Kushaq, indicates a clear shift toward inclusive and accessible mobility for premium car buyers across India.