Skoda Auto India has announced Bollywood superstar Ranveer Singh as its first-ever brand ambassador. Known for his high-energy personality and dynamic versatility, Singh perfectly aligns with Skoda’s core values of innovation, performance, and premium design. With this partnership, Skoda aims to enhance its presence in India by engaging with a younger and aspirational audience.
As part of this collaboration, Ranveer Singh will be at the forefront of marketing campaigns, promotional events, and digital engagement initiatives. The association is expected to bring a fresh, energetic appeal to the brand while solidifying its position as a premium automotive manufacturer. To mark the beginning of this partnership, Skoda is set to launch a new advertisement featuring Ranveer Singh alongside its latest subcompact SUV, the Kylaq.
Petr Janeba, Brand Director of Skoda Auto India, expressed his enthusiasm about this association. He stated, "When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai.’ As we celebrate 25 years in India, we are stepping into a new era that goes beyond launching world-class vehicles. It involves reimagining how we engage with customers and fans."
Janeba emphasized that both cinema and automobiles have the power to evoke deep emotions and connect people, making this partnership a fitting choice. He further remarked, "For the first time in our history in India, I am proud to announce Ranveer Singh as Skoda Auto India's first-ever 'Brand Superstar.' His charisma, passion, and on-screen presence reflect our brand ethos perfectly. With Skoda celebrating 130 years of global excellence, this collaboration marks a significant milestone."
Bollywood’s beloved actor Ranveer Singh shared his excitement about becoming the Czech automaker’s first official brand ambassador. He stated, "I am thrilled to be Skoda Auto India’s first-ever brand superstar. This collaboration represents a shared vision of excellence, and I look forward to contributing to Skoda’s growth in India."
Singh also acknowledged Skoda’s diverse and dynamic product lineup, which appeals to both automobile enthusiasts and mainstream consumers. He added, "With a strong legacy and an iconic range of vehicles, Skoda continues to raise the bar in the automotive industry. I am honored to be part of this journey and excited about what’s ahead."
Skoda Auto has been a key player in the Indian automotive industry for over two decades. The company first entered the Indian market in January 2000, becoming the Volkswagen Group’s pioneer brand in the country. Skoda set up its manufacturing facility in Chhatrapati Sambhajinagar (Aurangabad) and began assembling its first model, the Octavia, marking the beginning of its legacy in India.
In the years that followed, Skoda expanded its footprint with a diverse portfolio of vehicles, including the Superb, Fabia, and Kodiaq. The company further strengthened its commitment to the Indian market by developing the MQB-A0-IN platform, an indigenous adaptation of its global MQB platform. This led to the launch of the Kushaq SUV in 2021, followed by the Slavia sedan in 2022, both of which received significant acclaim.
Most recently, Skoda introduced the Kylaq, its first sub-4m SUV designed specifically for the Indian market. The Kylaq represents the brand’s strategy to cater to the evolving needs of Indian consumers, offering a balance of style, performance, and affordability. With Ranveer Singh as the face of the brand, Skoda hopes to generate greater excitement and engagement around its latest offerings.
Conclusion
Skoda Auto India’s appointment of Ranveer Singh as its brand ambassador marks an important step in its journey to becoming a household name in India. With its growing lineup of premium vehicles, a strong commitment to innovation, and a dynamic new brand representative, Skoda is poised for significant growth in the Indian market. As the company continues to evolve, its collaboration with Singh is expected to enhance brand perception, attract new customers, and solidify its standing in the competitive automotive landscape.