Sony Sports Network, a leading sports broadcaster, announces the appointment of tennis star Sania Mirza as the Tennis Ambassador for the network. Mirza's role will involve serving as an expert panelist, contributing her insights and expertise to enhance the viewer experience.
As part of its Home of Tennis campaign, Sony Sports Network celebrates Sania Mirza's journey by highlighting the partnership between Mirza, the network, and the three Grand Slam tournaments. The campaign showcases the synergy between these elements and positions Sony Sports Network as the ultimate destination for tennis enthusiasts.
The first film of the campaign introduces the exclusive partnership between Mirza and Sony Sports Network. The second film focuses on Mirza presenting Roland Garros, popularly known as "Clay that Slays," to the Indian audience. The third film highlights Sony Sports Network as the Home of Tennis, featuring all three Grand Slam tournaments – the Australian Open, Roland Garros, and the US Open – presented by the Tennis Ace herself. The fourth film, a teaser for the upcoming US Open, emphasizes the tournament's status as a Glam Slam and its anticipated launch in August.
Rajesh Kaul, Chief Revenue Officer of Distribution and International Business and Head of Sports Business at Sony Pictures Networks India, expresses confidence in Sania Mirza's appointment, emphasizing her expertise and passion for tennis. The partnership further solidifies Sony Sports Network's position as the premier destination for tennis in India, providing an enhanced viewing experience for fans. As pioneers in the industry, Sony Sports Network has been at the forefront of delivering top-quality tennis content, including live broadcasts of Grand Slam tournaments in multiple regional languages, which has been widely appreciated by viewers across the country.
Sania Mirza, an iconic figure in Indian tennis, boasts an illustrious career with six Grand Slam titles, including three women's doubles and three mixed doubles titles. With victories at the Australian Open, US Open, Roland Garros, and Wimbledon, she stands as one of the most successful tennis players in Indian history. As the recipient of prestigious accolades such as the Arjuna Award, Padma Shri, Major Dhyan Chand Khel Ratna Award, and Padma Bhushan, Mirza brings a wealth of experience and recognition to her role as the Tennis Ambassador for Sony Sports Network.
Sony Sports Network solidifies its position as the Home of Tennis in India, offering coverage of three out of the four Grand Slam tournaments – the Australian Open, Roland-Garros, and the US Open. In addition to the Grand Slams, the network also broadcasts the Davis Cup, ensuring comprehensive coverage of major tennis events. By partnering with Sania Mirza, Sony Sports Network aims to deliver unparalleled tennis content and engage a wider audience of tennis enthusiasts.
Sania Mirza's appointment as the Tennis Ambassador for Sony Sports Network highlights the network's commitment to providing exceptional tennis coverage in India. Through its Home of Tennis campaign and exclusive partnerships with Grand Slam tournaments, Sony Sports Network offers an immersive viewing experience.