Samsung Begins “Made in India” Laptops at Greater Noida Factory

173
18 Aug 2025
4 min read

News Synopsis

Korean electronics giant Samsung has officially begun manufacturing laptops in India at its Greater Noida facility, according to sources familiar with the matter. This development marks a significant expansion of its production lineup, which already includes feature phones, smartphones, tablets, and wearable devices

Remarks from Officials Emphasize India’s Strategic Role

A source conveyed to a news agency: “Samsung has expanded its manufacturing portfolio. It has started manufacturing laptops in India at its Greater Noida factory. It has plans to start manufacturing more devices in the country.” 

Union Electronics & IT Minister Ashwini Vaishnaw, after meeting key Samsung executives—including JB Park (Southwest Asia President & CEO) and SP Chun (Corporate Vice President)—stated: “Samsung continues to expand manufacturing of its advanced technology devices in Bharat, driven by talent and innovation.” 

Legacy of the Noida Facility & “Make in India” Momentum

Samsung's Greater Noida plant, one of the earliest global electronics manufacturing units in India, began operations in 1996 and paved the way for large-scale local production. 

Earlier in 2025, Samsung’s Mobile eXperience (MX) Business head TM Roh confirmed that preparations for manufacturing laptops in India were already underway. 

Samsung’s Manufacturing Footprint & Market Position in India

India hosts Samsung’s second-largest mobile-phone manufacturing facility worldwide, and the company ranks as the second-largest exporter of handsets from India, trailing only Apple.

In terms of market share, Samsung holds a top-two position in the Indian smartphone segment by both value and volume, as per Counterpoint Research. In the tablet market, Samsung is also a strong contender, capturing around 15%–27% share, depending on the source.

Strategic Implications & Future Prospects

  • Supply Chain Resilience
    Local laptop production may reduce dependence on imports from China and Vietnam, potentially lowering costs and import duty burdens. 

  • Govt Incentives & Competitive Landscape
    While firms like HP, Lenovo, Asus, and Acer are leveraging India’s Production-Linked Incentive (PLI) schemes, Samsung has chosen an independent route to scale its operations.

  • Market Growth Opportunity
    The laptop segment remains a growth area for Samsung in India. Local assembly could help the brand gain traction in a market dominated by existing players. 

Summary at a Glance

Key Highlight Details
Location Greater Noida, India
New Capability Laptop manufacturing commenced
Previous Products Feature phones, smartphones, tablets, wearables
Official Quote “Samsung has expanded its manufacturing portfolio...plans to start manufacturing more devices in the country.”
Government Support Praised by Ashwini Vaishnaw: “driven by talent and innovation.”
Strategic Radicals Enhances India’s role in Samsung’s global supply chain; may reduce import reliance.

Conclusion

Samsung’s decision to manufacture laptops at its Greater Noida facility marks a pivotal step in its “Make in India” journey, underscoring India’s growing role in the company’s global production network.

Already a leader in smartphones and tablets, Samsung’s move into laptop assembly diversifies its local portfolio and strengthens India’s position as a global electronics hub. The expansion comes at a time when the Indian government is actively promoting domestic manufacturing through initiatives like PLI schemes and digital infrastructure growth, further boosting the ecosystem for high-tech production.

While Samsung enjoys dominance in mobile phones and a strong foothold in tablets, laptops remain an untapped growth avenue where local manufacturing could enhance its competitiveness. With growing consumer demand, government support, and its long-standing presence in India since 1996, Samsung’s latest move highlights its commitment to innovation, self-reliance, and expansion in one of the world’s fastest-growing technology markets.

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