Royal Enfield Reports 14% Sales Growth in January 2026

61
04 Feb 2026
3 min read

News Synopsis

Royal Enfield has started 2026 on a strong note, reporting total motorcycle sales of 1,04,322 units in January 2026. This marks a 14% year-on-year growth compared to 91,132 units sold in January 2025, underlining the brand’s sustained momentum in both domestic and international markets.

With this performance, Royal Enfield has also achieved a major milestone by crossing 1 million motorcycle sales globally in just 10 months, the fastest in the company’s history.

Royal Enfield January 2026 Sales Performance

Key Highlights

  • January 2026 sales: 1,04,322 motorcycles

  • January 2025 sales: 91,132 motorcycles

  • Year-on-year growth: 14%

  • Global milestone: 1 million motorcycles sold in FY 2025-26 (within 10 months)

  • Export milestone: Over 100,000 motorcycles exported

Management Commentary on Growth Momentum

Speaking about the January 2026 performance, B. Govindarajan, Managing Director – Eicher Motors Ltd. and Chief Executive Officer – Royal Enfield, said:

"The new year has begun on a positive note for Royal Enfield- extending the strong momentum from the previous quarter and marking four consecutive months of healthy double-digit growth. We have crossed 1 million motorcycle sales in this financial year across the globe and also crossed 100,000 motorcycle sales in exports. This consistent performance reflects expanding demand across our portfolio and the deeper engagement we continue to have with our community. This month we strengthened our brand ecosystem with the launch of the new Goan Classic 350, expanded rider engagement through our first-of-its-kind Royal Enfield Gymkhana in Bengaluru and extended our presence into the digital culture by bringing Royal Enfield motorcycles into the virtual gaming space with Krafton India (BGMI). As we move ahead, our focus remains on delivering differentiated products, creating immersive experiences, and taking our Pure Motorcycling philosophy to a wider audience."

2026 Goan Classic 350 Launched in India

Bobber-Inspired Design Meets Modern Updates

During January 2026, Royal Enfield expanded its portfolio with the launch of the 2026 Goan Classic 350, a motorcycle inspired by free-spirited riding and custom bobber culture.

Key Updates on Goan Classic 350

  • New assist-and-slipper clutch for smoother gear shifts

  • USB Type-C fast-charging port

  • Proven 349cc single-cylinder air-oil-cooled engine

  • Power output: 20.2 bhp

  • Torque: 27 Nm

  • Retains classic single-seat bobber styling

Price in India

  • ₹2.19 lakh to ₹2.22 lakh (ex-showroom), depending on colour

  • Available across dealerships nationwide

Royal Enfield Enters Gaming World with BGMI Collaboration

Royal Enfield partnered with KRAFTON India to integrate its iconic motorcycles into BATTLEGROUNDS MOBILE INDIA (BGMI) as part of the BGMI 4.2 update.

What’s Included in the BGMI Collaboration

  • Royal Enfield Bullet 350 as a rideable in-game motorcycle

  • Continental GT 650 introduced in BGMI

  • Exclusive Royal Enfield-themed in-game rewards and content

  • A custom-built Continental GT 650 inspired by BGMI’s battle-ready aesthetics

This collaboration marks Royal Enfield’s strategic entry into digital and youth-focused culture platforms.

Royal Enfield Launches First-Ever Gymkhana in Bengaluru

Rider Training Made Accessible

Royal Enfield also launched its first-of-its-kind Gymkhana facility in Bengaluru, aimed at improving riding skills across experience levels.

Gymkhana Program Highlights

  • Structured rider skill-up modules

  • Open to riders regardless of motorcycle brand

  • Expert coaching and certifications

  • Competitive challenges across off-road and tarmac tracks

  • Focus on confidence, control, and real-world riding skills

Why Royal Enfield’s Growth Matters

Royal Enfield’s consistent double-digit growth reflects:

  • Strong demand across its 350cc and 650cc portfolio

  • Growing export footprint

  • Focus on community engagement and experiential riding

  • Strategic moves into digital gaming and rider education

With new launches, collaborations, and rider-centric initiatives, the brand continues to reinforce its leadership in the mid-capacity motorcycle segment.

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