Launched in August 2022, the Royal Enfield Hunter 350 has quickly become a game-changer in the motorcycle industry. With its stylish roadster design and youthful appeal, the Hunter 350 has attracted a whole new generation of riders. Recently, the company announced a major achievement: the Hunter 350 has crossed the 5 lakh sales milestone, marking a significant success for Royal Enfield.
The Hunter 350 was developed on the new 350cc J-series platform, designed to cater to a younger demographic seeking modern urban motorcycles. Unlike traditional cruisers, the Hunter 350 positions itself as a roadster and features an agile design, which makes it suitable for both city rides and long road trips.
This new direction for Royal Enfield has proven highly successful, tapping into an emerging market for stylish, functional, and affordable motorcycles. The Hunter 350 was one of the first models in this segment to combine classic Royal Enfield engineering with a fresh approach to design.
Reflecting on the 5 lakh sales achievement, Yadvinder Singh Guleria, Chief Commercial Officer of Royal Enfield, expressed his gratitude toward the growing community of Hunter 350 riders. Guleria said, “The Hunter 350 has truly redefined what it means to ride in urban and dynamic environments. Reaching the 500,000 sales milestone in a short time is a reflection of the immense love and trust of our customers for the Hunter 350. An ever-growing vibrant community of passionate riders of Hunter 350 have made it a disruptor in the mid-size motorcycle segment.”
The Hunter 350 has captured the hearts of riders, especially in metropolitan areas and emerging Tier-2 and Tier-3 markets, positioning itself as one of the most desirable bikes in its category.
Since its launch, the Hunter 350 has quickly become the second-best selling model for Royal Enfield, following only the iconic Classic 350. With average monthly sales of 15,000 to 17,000 units, the Hunter 350 has consistently performed well in the market. This strong sales performance showcases the bike’s widespread popularity and its ability to compete in a crowded market.
Thanks to its affordable price point, performance, and style, the Hunter 350 has been particularly popular in urban cities and Tier-2 and Tier-3 centers. The bike’s availability in key international markets such as APAC, Europe, North America, Latin America, Australia, and New Zealand further demonstrates its global appeal.
The Hunter 350 is available in two distinct variants: Retro and Metro.
Retro is priced at Rs 1,49,500 (ex-showroom).
Metro starts at Rs 1,69,656 and goes up to Rs 1,74,655 (ex-showroom).
Both variants offer excellent value for money, with the Metro variant featuring enhanced features for those seeking more advanced technology and styling options. The Hunter 350 is designed to be versatile, catering to both entry-level riders and experienced motorcyclists.
The Hunter 350 is powered by a 349cc single-cylinder air-cooled engine, which delivers 20.2 bhp at 6100 rpm and a peak torque of 27 Nm at 4000 rpm. This engine is mated to a 5-speed gearbox, ensuring smooth gear shifts and an efficient riding experience. The engine offers a blend of performance and fuel efficiency, making it perfect for daily urban commutes as well as weekend road trips.
The Hunter 350’s engine is known for its reliability and responsiveness, creating an enjoyable riding experience whether navigating city streets or cruising on highways. The combination of power, torque, and lightweight design gives the Hunter 350 an edge in its segment.
The Royal Enfield Hunter 350 has become an important part of the company’s growth story. The bike’s success has enabled Royal Enfield to expand its footprint not just in India but also across global markets. The bike’s appealing design and practicality have earned it a place among the top-selling mid-size motorcycles.
As the Hunter 350 continues to grow in popularity, it is set to reshape the way urban riders view mid-sized motorcycles. Its blend of classic Royal Enfield charm with modern design and technology makes it a standout choice for young riders and motorcycle enthusiasts alike.