Royal Enfield, the iconic mid-size motorcycle manufacturer, has announced a significant price cut across its popular 350cc range, passing on the full benefit of the latest Goods and Services Tax (GST) reforms to its customers. The company confirmed on Tuesday (September 9, 2025) that motorcycles, services, apparel, and accessories will now be more affordable following the GST Council’s move to rationalize rates and encourage consumer spending.
Up to ₹22,000 Slash in Prices
Under this initiative, Royal Enfield’s entire 350cc portfolio — which includes models like the Classic 350, Meteor 350, Hunter 350, and Bullet 350 — will see a price drop of up to ₹22,000. This move is expected to make the brand’s most sought-after motorcycles more accessible to enthusiasts across India.
For motorcycles above 350cc, prices will also be revised in line with the new GST rates. The updated pricing will be applicable starting September 22, 2025.
The 350cc lineup has long been the backbone of Royal Enfield’s dominance in the mid-size motorcycle market. By making these models more affordable, the company is reinforcing its commitment to helping riders fulfill their dream of owning a Royal Enfield.
B Govindarajan, Managing Director of Eicher Motors Ltd and CEO of Royal Enfield, emphasized the significance of this move, stating:
"The government of India’s latest GST reform will not only make motorcycles under 350cc more accessible but will also excite the first-time buyers. Royal Enfield is delighted to announce that we are passing the full GST benefit of the price revision directly to our consumers, opening the world of Royal Enfield to an even larger community of riders."
The Royal Enfield 350cc segment has consistently balanced heritage, reliability, and performance, making it one of the most trusted choices for motorcycling enthusiasts. With the price reduction, the motorcycles are set to appeal to an even wider audience.
Govindarajan further added:
"The 350cc segment, powered by our advanced platform, continues to deliver the perfect balance of heritage, performance and reliability, and with the reduced prices, is now even more appealing for riding enthusiasts. Our endeavour has always been to offer a pure motorcycling experience to riders, and this move enables us to make significant progress on that journey, and we are hopeful that this will help further fuel the thriving two-wheeler industry in India."
The announcement has also been positively received in the stock market. Shares of Eicher Motors Ltd closed at ₹6,895.00, up ₹81.25 or 1.19% on the BSE on Tuesday, reflecting investor optimism around increased sales momentum.
Royal Enfield’s decision to pass on the GST benefits directly to customers comes at a time when affordability and accessibility are crucial in driving consumer demand. With price cuts of up to ₹22,000 on its 350cc range, the move is expected to boost first-time purchases and strengthen the brand’s leadership in the mid-size motorcycle category.
Backed by heritage and engineering excellence, the new pricing strategy positions Royal Enfield to not only retain its loyal base but also attract a larger community of riders. Combined with the positive stock market response, this reform-driven move could accelerate growth for both Royal Enfield and the wider Indian two-wheeler industry.