OPPO India has unveiled a new digital campaign titled ‘Hat-trick Ki Tayyari’, strengthening its ongoing communication for the recently launched Reno15 Series. The campaign arrives at a time when cricket excitement is building across the country, coinciding with the T20 World Cup starting on 7 February and the upcoming Indian Premier League (IPL) season.
The campaign features Indian cricketers Tilak Varma and Arshdeep Singh, along with popular digital creator and cricket commentator Sahiba Bali, bringing together sport, entertainment and youth-centric storytelling.
Rather than focusing on intense practice sessions or high-performance drills, OPPO’s campaign draws inspiration from everyday moments associated with cricket preparation. It captures informal banter, humour and spontaneous challenges between players, reflecting how athletes often unwind and bond off the field.
The narrative also builds on current conversations around India’s recent performances in men’s and women’s cricket, which have sparked discussions about the possibility of achieving a consecutive title win, or a “hat-trick” of victories.
Conceptualised as a series of short films, each video opens with Sahiba Bali posing the recurring question:
“Hat-trick ki tayyari kaise karte hain?”
Positioned as an unconventional coach, she introduces fun, reaction-based activities such as Twister and traditional Indian games like Seven Stones (Pithu). These games transform casual interactions into competitive yet light-hearted moments, highlighting camaraderie, reflexes and spontaneous exchanges between Tilak Varma and Arshdeep Singh.
The campaign consists of four short films, each running for approximately 20 seconds. The rollout is scheduled between 29 January and 2 February 2026 across OPPO India’s social media platforms, with extended reach through YouTube and OTT services.
The first film has already been released on Tilak Varma’s social media page, while all four films are now accessible online.
The storytelling seamlessly integrates key features of the OPPO Reno15 Series, including:
Telephoto zoom
4K 60fps video recording
AI Pop-Out functionality
Rather than showcasing these tools through formal demonstrations, the campaign places them naturally within fast-paced cricket moments. This approach mirrors how users typically capture, edit and share sports content across digital platforms today.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said:
“Cricket remains the most powerful cultural touchpoint in India, especially during the World Cup and IPL. With ‘Hat-trick Ki Tayyari’, we wanted to be part of that collective cheer - celebrating the energy and optimism that binds the nation. Tilak Varma and Arshdeep Singh embody the fearless, forward-looking spirit of India’s youth, while Reno15 reflects the confidence, self-expression and spontaneity that define young India, making the storytelling feel natural, relevant and culturally rooted. Together, they strike a rare balance between composure and playfulness, bringing credibility and relatability to the storytelling.”
Introduced in 2019, the OPPO Reno Series has positioned itself around camera-led innovation and content creation, building a global user base of over 130 million. The Reno15 Series continues this trajectory by aligning its brand communication with evolving content habits and social media consumption, especially during major sporting events like the World Cup and IPL.
By blending cricket culture, digital storytelling and smartphone technology, OPPO’s latest campaign reinforces its focus on youth engagement and real-world content creation.