OPPO India unveiled its latest campaign, ‘Find Your Bigger Picture,’ featuring actor and fitness icon Milind Soman. The campaign celebrates the release of the highly anticipated Find X8 Series, including the Find X8 and Find X8 Pro. Designed for individuals who push boundaries, the devices aim to inspire users to embrace their unique journeys while capturing life's defining moments.
The campaign’s central film, live on OPPO India’s social media platforms, highlights Milind Soman using the Find X8 Pro’s AI Telescope Zoom to photograph a distant mountain peak. As he climbs the summit, Milind reflects on pivotal moments in his life—leaving a successful acting career, running marathons barefoot, and becoming an author. The film concludes with Milind reaching the peak, symbolizing his commitment to personal growth and conquering challenges.
According to Sushant Vasishta, Head of Digital Marketing at OPPO India, the campaign celebrates individuals who defy norms.
“Milind Soman’s inspiring journey aligns perfectly with the essence of the Find X8 Series, which is designed for those who push boundaries,” he said.
The series combines cutting-edge technology, AI-powered features, and elegant design, appealing to trendsetters who want to view and capture the world in new ways.
In the weeks ahead, the campaign will feature stories of CEOs, CMOs, VPs, co-founders, and photographers, showcasing how unconventional choices have fueled their success. These stories aim to resonate with individuals who dare to live authentically.
OPPO India hosted an exclusive Ambassador Conclave in Mumbai to commemorate the launch of the Find X8 Series. The event began with a keynote by Peter Dohyung Lee, Head of Product Strategy at OPPO, unveiling the advanced features of the series.
MediaTek Dimensity 9400 SoC for robust performance.
A quad-camera system with dual telephoto lenses for groundbreaking photography.
A Silicon Carbide battery with quick-charging capabilities.
Advanced AI-powered features for enhanced productivity.
A sleek, durable design with IP68 and IP69 ratings for protection.
The Conclave brought together industry leaders such as Viren Noronah (Co-Founder, The New Thing), Anamika Singh (renowned photographer), Indu Sharma (VP, Siemens), and Kuldeep Pawar (CMO, Spice Money). They discussed the evolving roles of photography, technology, and AI in smartphones. Guests also experienced the Find X8 Series firsthand, sparking conversations on innovation in the smartphone industry.
The OPPO Find X8 Series will be available starting 3rd December through the OPPO e-store, Flipkart, and mainline retail outlets. Pricing details:
Find X8 Pro: INR 99,999 (16GB RAM + 512GB storage).
Find X8: INR 69,999 (12GB + 256GB storage) and INR 79,999 (16GB + 512GB storage).