OpenAI’s flagship product, ChatGPT, has already grown beyond a conversational AI chatbot. It now integrates features like image generation, shopping assistance (currently in its early stages), intelligent search, and deep research capabilities. But the company is now setting its sights even higher.
OpenAI aims to turn ChatGPT into a super assistant—one that “deeply understands you and is your interface to the internet.” According to documents shared during Google’s antitrust trial in the United States, this major transformation could arrive as early as June 2025. These documents were reportedly created in late 2024 and titled "ChatGPT: H1 2025 Strategy."
The internal strategy document lays out OpenAI’s vision of ChatGPT as a comprehensive assistant that "understands what a user cares about" and can help with virtually “any task that a smart, trustworthy, emotionally intelligent person with a computer could do.”
The AI assistant is expected to evolve with “T-shaped skills” — wide-ranging capabilities across everyday activities and deep expertise in specific domains.
According to OpenAI’s vision:
“The broad part is all about making life easier: answering a question, finding a home, contacting a lawyer, joining a gym, planning vacations, buying gifts, managing calendars, keeping track of todos, sending emails.”
These examples suggest OpenAI is pushing ChatGPT beyond basic chatbot tasks to an action-oriented, productivity-focused AI assistant.
The company states that GPT models o2 and o3 are already capable of reliably executing “agentic tasks.” By pairing them with tools like computer control, multimodal interactions, and generative UIs, OpenAI aims to make ChatGPT more intuitive and capable in completing real-world actions.
OpenAI’s ambitions appear to align with its collaboration with former Apple designer Jony Ive. The partnership has been confirmed, with speculation hinting at the development of a smart home device powered by ChatGPT.
The strategy document supports this theory with lines like:
“ChatGPT is in our lives through existing form factors — our website, phone, and desktop apps...But our vision for ChatGPT is to help you with all of your life, no matter where you are..."
This includes scenarios such as:
At home: Answering questions, playing music, and suggesting recipes
On the go: Navigation help, finding restaurants, and social coordination
At work: Taking meeting notes or helping prepare presentations
During downtime: Encouraging reflection and relaxation
OpenAI acknowledges the presence of “powerful incumbents who will leverage their distribution to advantage their own products.” Hence, the company plans to lobby regulators to help establish ChatGPT as a default assistant on smartphones and other devices.
Despite its ambitious roadmap, OpenAI is aware of the hurdles. The strategy document states:
“Growth and revenue won’t line up forever.”
To support ChatGPT’s evolution and scale, OpenAI is heavily investing in infrastructure through its Stargate project, pouring billions into building data centers across the U.S. and UAE to meet future demand.
OpenAI is preparing for a bold new chapter with ChatGPT, aiming to shift it from a responsive AI chatbot to a deeply integrated personal super assistant. The company envisions ChatGPT as an always-available digital companion—capable of helping users with everything from finding a lawyer to managing their calendar and sending emails.
Powered by advanced GPT models and supported by massive infrastructure investments, this assistant will offer a multimodal and intuitive interface. OpenAI’s potential collaboration with Jony Ive also points toward new smart hardware devices that could house this assistant in the real world. However, challenges around regulation, device integration, and scalability remain.
Still, OpenAI’s efforts to engage with regulators and invest in global data center capacity demonstrate its long-term commitment. If successful, ChatGPT could become a central tool in both personal and professional lives—redefining the role of AI in everyday tasks.