OpenAI has launched a festive campaign in India to introduce ChatGPT’s new Hindi voices, Neer and Leher, through stories highlighting family challenges, everyday needs and personal ambitions.
OpenAI has launched a festive-season campaign in India to showcase its latest Hindi voice options, Neer and Leher. The campaign highlights how ChatGPT can support people in their daily lives, with a focus on families, local communities and individual aspirations.
The initiative combines storytelling with the introduction of new voice capabilities, aiming to make interactions with artificial intelligence feel more natural and accessible to Hindi-speaking users across the country.
The new Hindi voices, Neer and Leher, have been introduced in ChatGPT Voice with GPT-Live-1.1. According to OpenAI, the voices are designed to bring a more natural Indian-language experience to conversations with ChatGPT.
The launch reflects the company's broader effort to make its AI tools more relevant to India's diverse population, where language and familiar communication styles play an important role in everyday interactions.
The campaign's central film, titled The Notice, follows the Kumar family as they face a claim by a property developer involving their ancestral home and farmland.
The property carries emotional and historical importance for the family, representing a connection to previous generations. When the dispute arises, the family turns to ChatGPT for assistance in understanding and responding to the situation.
The film presents the technology as a tool that can help people navigate complicated everyday challenges. Neer and Leher feature in the family's interactions with ChatGPT, demonstrating how the newly introduced Hindi voices fit into the campaign's narrative.
Sheeladitya Mohanty, Head of Marketing for India at OpenAI, said the company wants artificial intelligence to be useful to people across the country, regardless of their language, age or profession.
He explained that Neer and Leher are intended to provide natural Indian voices through GPT-Live-1.1, making ChatGPT easier to use in familiar settings.
Mohanty also emphasised that developing products for India requires an understanding of how people communicate, live and work. The company's objective is to build a tool that users feel comfortable relying on to help them pursue their goals.
OpenAI plans to extend the campaign throughout the festive season with additional films featuring members of the Kumar family.
These upcoming stories will explore the individual goals and ambitions of different family members. By presenting a variety of situations, the campaign aims to demonstrate how ChatGPT may be used for different purposes within a household and across the surrounding local economy.
The approach also allows the campaign to move beyond a single family challenge and show how AI assistance can fit into different aspects of everyday life.
The festive campaign combines product promotion with relatable storytelling to introduce ChatGPT's Hindi voice features to a wider Indian audience.
By placing Neer and Leher within familiar family situations, OpenAI is highlighting the importance of language accessibility and natural voice interactions in making AI tools easier to approach.
As the campaign expands, its additional films are expected to present more examples of how ChatGPT can support people with varied interests, responsibilities and ambitions.
Conclusion
OpenAI's festive campaign introduces Neer and Leher as new Hindi voice options for ChatGPT while highlighting the technology's potential role in everyday life. Through the Kumar family's story and upcoming films, the company aims to make AI interactions more natural, accessible and relevant to users across India.