Ola Electric has made a groundbreaking leap in its retail network, expanding to 4,000 stores across India. This fourfold increase aligns with the growing demand for electric vehicles (EVs) and aims to improve accessibility for a wider audience. Over 3,200 of these new stores are co-located with service centers, enhancing the EV ownership experience for customers.
As of December 2, 2024, Ola Electric operated 800 company-owned stores. In an ambitious move, Chairman and Managing Director Bhavish Aggarwal announced the goal of reaching 4,000 stores within just 19 days. The company successfully achieved this target, marking a significant milestone in its mission to make EVs more accessible.
The expansion goes beyond major cities and Tier 1 and Tier 2 markets, targeting smaller towns and tehsils. This inclusive approach ensures that more people across India have access to electric mobility, a crucial step in the company’s strategy to revolutionize transportation.
Ola Electric’s focus is not just on selling EVs but also on enhancing the overall customer experience. Aggarwal stated, "With the opening of 4,000 stores, we are enhancing the EV purchase and ownership experience, reaching every city, town, and taluk." The initiative aligns with the company's #SavingsWalaScooter campaign.
To commemorate the milestone, Ola Electric is offering exclusive discounts of up to ₹25,000 on its S1 portfolio for customers visiting the new stores on December 25, 2024. The offers include:
Flat ₹7,000 off on S1 X models.
Discounts on credit card EMIs.
Added benefits on MoveOS features.
As part of a promotional contest, Ola Electric unveiled the limited-edition S1 Pro Sona, which features 24-karat gold-plated elements. This luxurious model combines the premium look with the standard functionality of Ola Electric’s EVs.
Ola Electric is rolling out priority registrations for the beta version of MoveOS 5, introducing innovative features such as:
Group Navigation.
Live Location Sharing.
Road Trip Mode powered by Ola Maps.
These features aim to provide a seamless and intelligent riding experience for customers.
In addition to the S1 portfolio, Ola Electric has expanded its lineup with the Gig and S1 Z scooter range. The company also announced its upcoming Roadster motorcycle series. These additions are designed to cater to diverse customer needs, from personal to commercial usage, emphasizing affordability and reliability.
Ola Electric’s unprecedented expansion and customer-centric offerings signify its commitment to driving the EV revolution in India. By bridging accessibility gaps and introducing innovative products, the company is solidifying its position as a leader in the electric mobility market.
Conclusion
Ola Electric's ambitious expansion to 4,000 stores marks a significant step toward transforming India’s electric vehicle landscape. By reaching beyond major cities into smaller towns and tehsils, the company is driving accessibility and ensuring that EVs are a practical choice for a larger population. The introduction of exclusive discounts, innovative features in MoveOS 5, and new product launches like the luxurious S1 Pro Sona and the versatile Roadster motorcycle series reflect Ola Electric’s commitment to enhancing the EV ownership experience.
This monumental growth not only positions Ola Electric as a leader in the EV market but also underscores its role in shaping a sustainable future for mobility in India. As the company continues to innovate and expand, it is paving the way for widespread EV adoption, making electric mobility a reality for all.