On the eve of World EV Day, Oben Electric, a prominent 'Make-in-India' brand, has unveiled plans to introduce four new electric two-wheelers in the upcoming six months. The company aims to make a significant impact on the Indian market by offering these models at competitive prices, starting from as low as Rs. 60,000 and going up to Rs. 1.5 lakh. This announcement reflects Oben Electric’s commitment to enhancing the accessibility and affordability of electric vehicles (EVs) in India.
Oben Electric's upcoming two-wheelers are designed to cater to a broad segment of the motorcycle market. The price range of Rs. 60,000 to Rs. 1.5 lakh ensures that these new models are within reach for a substantial portion of the Indian population. By offering affordable options, Oben Electric aims to address the cost barriers that often deter consumers from adopting electric mobility solutions.
One of the standout features of Oben Electric’s new models is the incorporation of advanced Lithium Iron Phosphate (LFP) battery technology. LFP batteries are renowned for their superior heat resistance, durability, and long lifespan. These characteristics make LFP batteries particularly well-suited for India's diverse and often challenging climatic conditions. This technology is expected to enhance the performance and reliability of the electric two-wheelers, ensuring that they meet the high expectations of Indian consumers.
Oben Electric is strategically positioning itself to tap into the vast potential of the Indian two-wheeler market, which remains largely untapped. By focusing on electric vehicles, the company aims to capture a significant share of the motorcycle segment, which is currently dominated by internal combustion engine (ICE) vehicles. The company's goal is to provide reliable and high-performance electric alternatives that offer a compelling value proposition compared to traditional ICE vehicles.
As a 'Make-in-India' brand, Oben Electric is dedicated to producing locally manufactured electric two-wheelers that align with the government's vision for sustainable transportation. The company’s approach emphasizes not only environmental benefits but also economic growth by contributing to local manufacturing and job creation. Madhumita Agrawal, Founder and CEO of Oben Electric, highlighted this commitment, stating the company’s aim to facilitate a smooth transition from ICE to EVs through innovative products and enhanced infrastructure.
In addition to its product launch, Oben Electric is expanding its footprint across India with plans to open over 60 new showrooms in more than 12 major cities by the end of the year. This expansion is part of the company’s strategy to enhance customer access to its products and services. The new showrooms will also house after-sales support and service centers, ensuring a seamless ownership experience for customers and reinforcing the company’s commitment to excellent service.
The planned expansion is designed to provide better access to Oben Electric’s offerings and support services. By increasing the number of showrooms and service centers, the company aims to improve customer convenience and satisfaction. This growth aligns with the company's broader 'Make-in-India' initiative, which focuses on enhancing the overall customer experience through accessible and reliable service.
Madhumita Agrawal, the Founder and CEO of Oben Electric, shared her vision for the company and the electric vehicle market. She emphasized the potential for growth in India’s EV sector and the importance of offering products that meet consumer expectations while supporting sustainability. Agrawal expressed confidence that the new models would play a crucial role in unlocking the full potential of the EV market, making electric mobility more accessible and appealing to a wider audience.
Conclusion
Oben Electric’s announcement of four new electric two-wheelers marks a significant step toward expanding the electric vehicle market in India. With competitive pricing, advanced battery technology, and a commitment to local manufacturing, Oben Electric is poised to make a substantial impact. The company’s expansion plans and focus on enhancing customer support further demonstrate its dedication to providing a comprehensive and accessible electric mobility solution. As the company continues to innovate and grow, Oben Electric is set to play a pivotal role in shaping the future of electric transportation in India.