India’s leading beauty retailer, Nykaa, has announced global icon Deepika Padukone as its new brand ambassador. This partnership brings together a women-led brand and a multifaceted personality who embodies authenticity, empowerment, and individuality. Together, they aim to redefine beauty on personal terms for millions of women across India and beyond.
Deepika Padukone is celebrated not just as a Bollywood actor, but also as an entrepreneur and mental health advocate. She represents the idea that beauty goes beyond appearances, embracing self-expression, confidence, and personal choice at every stage of life.
Nykaa highlighted the shared ethos: “In a world that pulls women in countless directions, choosing yourself is the most beautiful act of all.” This belief aligns perfectly with Deepika’s vision of empowering women to embrace their individuality.
Commenting on the collaboration, Anchit Nayar, Executive Director & CEO of Nykaa Beauty, said:
“We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond.”
Nayar emphasized that Deepika’s influence strengthens Nykaa’s mission of building a beauty ecosystem where commerce, culture, and community converge, making beauty accessible, inclusive, and celebrated by all.
For Deepika Padukone, the partnership is a reflection of her personal philosophy:
“Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practicing them with consistency. And nobody understands this better than Nykaa. Together we are committed to inspire millions to define beauty on their own terms.”
She underscores that beauty is not just for special occasions but also for the moments in between, highlighting the importance of self-care and self-expression.
Nykaa’s new campaign featuring Deepika Padukone debuted on Instagram, encouraging women to prepare for themselves:
“Sirf bahar jaane ke liye kaun tayar hota hai? Khud ke liye taiyyar ho.”
The campaign emphasizes self-love, empowerment, and confidence, reflecting Nykaa’s mission of enabling women to embrace their unique beauty.
Deepika Padukone rose to fame with her debut in ‘Om Shanti Om’ and continued her success with films like ‘Cocktail’, ‘Love Aaj Kal’, ‘Piku’, ‘Fast and Furious’, and ‘Ramleela’. Beyond her cinematic achievements, she has graced prestigious events such as Cannes and Met Gala.
However, her influence extends beyond glamour; she is admired for her simplicity, authenticity, and purpose-driven life, redefining societal notions of beauty and inspiring women globally.
As Nykaa’s global brand ambassador, Deepika will play a pivotal role in the company’s key initiatives, including:
Pink Friday Sale
Nykaaland
Nykaa Best in Beauty Awards
Festive campaigns and other defining brand moments
She will not just be the face of the brand, but also personify Nykaa’s ethos: beauty is personal, individual, and yours to define.
Conclusion
The collaboration between Nykaa and Deepika Padukone represents a fusion of authenticity, empowerment, and innovation in beauty. By highlighting the importance of choosing oneself, this partnership reinforces the idea that beauty is personal and inclusive, reflecting the evolving aspirations of modern women.
With Deepika lending her signature authenticity to campaigns, awards, and initiatives, Nykaa continues to lead the transformation of India’s beauty landscape, inspiring millions to define beauty on their own terms.