Beauty and lifestyle giant Nykaa has officially announced Bollywood actor Sharvari as its new brand icon, marking a significant collaboration that blends influence, authenticity, and beauty. Sharvari, known for her refreshing screen presence and rising stardom, will now front several of Nykaa’s high-visibility marketing campaigns and consumer events.
According to Nykaa, this partnership is designed to resonate with modern beauty consumers who are increasingly looking for meaningful and individualistic experiences in their beauty journey.
As the brand icon, Sharvari will play a central role in Nykaa's biggest campaigns and consumer-facing platforms, including:
The Hot Pink Sale – Nykaa’s flagship discount festival
Nykaa Play – the platform’s interactive video and content destination
Nykaaland – Nykaa’s immersive beauty and lifestyle experience
New at Nykaa – a showcase for the latest beauty arrivals and trends
These touchpoints aim to bring Sharvari closer to millions of beauty shoppers who trust Nykaa as their preferred platform.
In addition to being the face of the brand, Sharvari has also been named a jury member for the Nykaa Best in Beauty (NBIB) Awards 2025. She will join a panel of beauty experts, industry leaders, and tastemakers to spotlight the standout products and most-loved brands of the year.
The NBIB Awards are Nykaa’s flagship recognition platform, celebrating excellence in beauty and personal care products across categories such as skincare, makeup, haircare, and wellness. Sharvari's presence on the jury adds a youthful and trend-savvy perspective to the panel.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, expressed his excitement about welcoming Sharvari on board:
“Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer – someone who seeks meaning, inspiration, and individuality in their beauty journey.”
Sharvari, equally thrilled about the partnership, stated:
“Nykaa has always been my go-to platform for discovering beauty. Being part of the Nykaa family feels like a natural extension of my own beauty journey. I’m excited to share my experiences and connect with fellow beauty lovers.”
Sharvari’s rapid ascent in Bollywood and her relatable, confident personality make her a fitting representative for Nykaa. As beauty evolves to celebrate self-expression and individuality, Sharvari brings an authentic voice that aligns with the ethos of Nykaa’s inclusive beauty approach.
Her participation in both high-profile campaigns and key decision-making processes, such as the NBIB Awards, signals Nykaa’s commitment to merging influence with insight and substance.
This move to appoint Sharvari reflects Nykaa’s ongoing strategy to foster deeper emotional and aspirational connections with consumers. As one of India’s leading beauty retailers, Nykaa continues to tap into celebrity influence while elevating its values of trust, inclusivity, and innovation.
By partnering with someone who embodies the next generation of beauty consumers, Nykaa not only enhances its brand visibility but also reinforces its mission to make beauty more accessible and empowering.