London-based smartphone brand Nothing has officially opened its first flagship store in India, choosing Bengaluru as the launch city. The company says the new outlet is even larger than its London flagship store and reflects its growing focus on the Indian market.
Spread across 5,032 square feet, the two-floor retail space is designed not just for sales but for immersive brand experiences, community engagement, and content creation.
The new Nothing flagship store features:
Ground Floor: Showcases the company’s complete product lineup, including smartphones, audio devices, and products from its spin-off brand CMF by Nothing.
Second Floor: Dedicated hangout space where visitors can interact, explore products in-depth, and even shoot content in a professional studio setup.
The brand has positioned the store as an experience hub rather than a conventional retail outlet.
During a media interaction, Nothing CEO Carl Pei revealed that Bengaluru is the company’s largest single-city market in India.
“[Bengaluru] is the biggest single city for our users,” Pei said, adding that the city’s strong tech ecosystem made it a natural choice.
Nothing is also strengthening its local presence by sponsoring Royal Challengers Bengaluru for IPL 2026, further aligning itself with the city’s culture and community.
The store offers several interactive and personalized experiences:
Visitors can explore and test Nothing’s full device range, including its popular smartphones and audio products.
Nothing phone users can get their name or custom text engraved directly onto their devices, adding a personal touch.
Customers purchasing a Nothing product can receive a T-shirt printed with their name.
A specially designed space allows buyers to record professional-quality unboxing videos of their new devices — perfect for content creators and social media enthusiasts.
Carl Pei explained that Nothing wants to redefine retail experiences rather than follow traditional formats.
He highlighted two phases of consumer tech retail:
Sales-driven retail, where staff push products.
Experience-led retail, popularised by brands like Apple through the Apple Store concept focused on service, knowledge, and user engagement.
Pei said Nothing aims to move beyond even that model by creating something more interactive and community-driven.
“We’re always trying to think — what’s next?”
Nothing also announced plans to open flagship stores in:
Tokyo, Japan
New York, USA
This signals the brand’s ambitions to scale its premium retail presence globally.
The flagship store is built to function as a community space, not just a retail outlet.
The company plans to host local events.
It aims to collaborate with Bengaluru-based artists to showcase artwork.
Visitors can purchase coffee from a local brand inside the store.
The space also features demonstrations like water and scratch tests, along with elements highlighting Nothing’s brand journey.
Nothing previously announced a $100 million investment in India as part of a manufacturing joint venture. The company has also shifted the headquarters of CMF to India, further underlining its long-term commitment to the market.
On the product front, Carl Pei has confirmed that the Phone 4 will not be launched. Instead, the upcoming Phone 4a series is expected to offer a more premium experience within the brand’s portfolio.
With Bengaluru emerging as its biggest Indian market, Nothing’s flagship store launch reflects:
Strong demand in India’s tech-savvy cities
A shift toward experience-driven retail
Deeper community engagement strategy
Continued investment in Indian manufacturing