In a bold move that blends cutting-edge technology with iconic design, Meta has partnered with renowned eyewear brand Oakley to unveil a new line of AI-enabled smart glasses. Called the Oakley Meta HSTN, these smart glasses are designed to cater to the needs of athletes, fitness enthusiasts, and active individuals. With advanced features and stylish aesthetics, the glasses promise to change how users capture, experience, and share their sporting moments.
The Oakley Meta HSTN smart glasses represent the best of both worlds: Oakley’s reputation for stylish, performance-oriented eyewear and Meta’s expertise in AI-driven technology. Drawing inspiration from Oakley’s popular HSTN frame design, these glasses sport a bold and confident look that appeals to athletes who want their gear to make a statement on and off the field.
This launch is accompanied by a global promotional campaign featuring international sports stars like World Cup champion Kylian Mbappé and NFL quarterback Patrick Mahomes, underlining the product’s focus on high-performance sports.
The Oakley Meta HSTN is more than just a fashion accessory. It comes packed with technology aimed at providing practical benefits to athletes:
A major highlight of the smart glasses is their integrated 3K camera, which enables users to record ultra-clear, hands-free videos from their personal point of view. This makes it easy for athletes to document training sessions, races, or casual sporting moments without needing extra equipment.
For audio, the glasses feature built-in open-ear speakers. This design ensures that users can listen to music, take calls, or follow navigation prompts while staying aware of their surroundings — an essential feature for outdoor sports like cycling, running, or hiking.
The glasses come equipped with Meta AI, offering real-time assistance during activities. Whether you want to check wind conditions on a golf course, capture and post videos with a voice command, or get fitness reminders during your run, the AI integration ensures smooth and intuitive interactions.
Understanding the demands of sports, the Oakley Meta HSTN glasses are rated IPX4 water-resistant. They can withstand rain, sweat, and splashes, making them ideal for outdoor activities in varying weather conditions.
Battery life is another area where the Oakley Meta HSTN impresses. On a full charge, the glasses offer up to eight hours of usage. Even if you’re short on time, a quick 20-minute charge delivers approximately 50% battery.
For extended use, the included charging case provides up to 48 additional hours of backup power, ensuring athletes can rely on their smart glasses for long trips, competitions, or training camps.
The Limited-Edition Oakley Meta HSTN will be available for preorder starting 11 July 2025, priced at $499 USD (roughly ₹43,200). A standard version of the glasses is expected to follow later this summer at a slightly more accessible price of $399 USD (around ₹34,600).
Initially, these smart glasses will be available in select countries including:
United States
Canada
United Kingdom
Ireland
France
Italy
Spain
Germany
Austria
Belgium
Sweden
Norway
Finland
Denmark
Australia
Meta has confirmed plans to extend availability to India, Mexico, and the UAE by the end of 2025, ensuring wider access to this innovative product.
The Oakley Meta HSTN marks an important step for Meta’s vision of integrating AI into everyday lifestyle accessories. By combining advanced technology with iconic design, Meta and Oakley aim to provide athletes and fitness enthusiasts with gear that offers both performance and style.
As the smart wearables market grows, this collaboration sets a new benchmark for how AI and fashion can merge to enhance the user experience.