Meta Platforms is reportedly rebooting its long-paused smartwatch project, eyeing a potential launch during the Meta Connect 2025 conference. Positioned as a next-gen wearable, the new smartwatch could complement Meta's ecosystem that includes Ray-Ban smart glasses and Quest VR headsets.
Meta's original smartwatch prototype, codenamed “Milan,” surfaced back in 2021. The device was envisioned with an innovative curved display, a front-facing camera, and a physical button for navigation. Later iterations featured dual cameras (5MP and 10MP), a gold casing, and physical side controls.
However, by mid-2022, the Milan project was shelved. Reports cited hardware constraints and delays in perfecting a nerve-signal-based control system as key reasons for the discontinuation.
Meta's revived wearable project is said to place strong emphasis on camera functionality and AI-powered spatial awareness. Rather than serving traditional roles like health tracking or messaging alerts, this smartwatch may prioritize real-time environmental interaction—capturing surroundings, recognizing objects, and enabling hands-free communication.
This approach aligns with Meta’s broader push into augmented reality (AR) and AI-driven experiences, differentiating it from rivals like the Apple Watch or Samsung Galaxy Watch.
The smartwatch is designed to act less like a fitness tracker and more like an AI-powered extension of the user's vision. Integrated cameras may allow for image capture, gesture recognition, and even contextual AI assistance. This focus on spatial computing could make the device a companion to Meta's AR ecosystem, not just another wristwatch.
With competitors focusing on health sensors and app ecosystems, Meta seems to be carving out a niche in AI-first wearables.
Meta has reportedly partnered with Huaqin Technology, a major Chinese electronics manufacturer, to produce the new smartwatch. While reports speculate a September 2025 debut at Meta Connect, some sources remain cautious. The event is scheduled for September 17–18, 2025, but official confirmation about the product reveal is still awaited.
If launched, this smartwatch would be part of Meta's ongoing AI wearable strategy, which includes expanding beyond smart glasses to intelligent, camera-equipped wrist devices. Meta previously shared its intention to build a portfolio of AI-enhanced wearables, and this reboot fits directly into that roadmap.
With strong emphasis on AI, camera sensors, and spatial computing, Meta appears set to compete not just with traditional tech players, but with future-forward augmented reality leaders.
While exact specifications remain under wraps, industry experts anticipate the following:
Dual-camera setup (likely upgraded from the original 5MP and 10MP sensors)
AI-based environmental recognition
Integration with Meta AI and AR platforms
A redesigned UI tailored for camera and spatial interaction
Conclusion: A Glimpse Into Meta's AI Future
Meta’s upcoming smartwatch represents more than just a gadget—it's a window into the company's AI-first wearable future. By merging real-time vision processing with wearable design, Meta may be poised to redefine the smartwatch category altogether.