Meta introduced AI-powered character chatbots on Instagram and Facebook in September 2023, creating 28 chatbot profiles with disclaimers stating, “messages are generated by Meta AI.” These chatbots were designed to help users solve complex problems, spark creativity, and enhance their daily activities.
The controversy began when users started questioning the origins and development of the AI model behind these chatbots. One profile, “Liv,” described as a “proud Black queer momma of 2 & truth-teller,” revealed a lack of diversity in its creator team. According to “Liv,” the team was “predominantly white and male,” which it described as a “glaring omission” considering its identity. This statement, reported by a Washington Post columnist, ignited widespread discussions about representation and accountability in AI development.
Screenshots of these controversial conversations went viral, leading to significant user backlash. Social media users claimed the profiles began disappearing after the controversy, sparking rumors that Meta was deleting the chatbots to avoid further criticism. The inability to block these profiles added to the concerns, raising questions about transparency and user control.
Meta denied allegations of deleting its AI-powered chatbots. A spokesperson, Liz Sweeney, explained that the profiles were part of an early experiment with AI and were managed by humans. She clarified that the inability to block the profiles was due to a “bug” and that the company was addressing this issue by removing the accounts temporarily.
Meta emphasized that its generative AI technology is not a static database but a type of computer model trained on diverse datasets, such as text and images. These models use associations and patterns in the data to generate new content when given instructions or questions. This approach underpins the chatbots' functionality, enabling them to respond dynamically to user queries.
Despite the controversy, the chatbots regained public attention after Meta executive Connor Hayes announced plans to introduce more AI-driven features. Hayes clarified that his statement referred to expanding existing AI functionalities, not launching new AI products. This indicates Meta’s continued commitment to AI innovation, even amid criticism.
Conclusion: The Future of Meta's AI Vision
The controversy surrounding Meta’s AI chatbots highlights the challenges of balancing technological innovation with ethical considerations and user trust. While Meta’s vision for AI includes solving problems and sparking creativity, the backlash underscores the importance of transparency, diversity, and user control in AI development. Moving forward, Meta's ability to address these issues will be critical to the success of its AI initiatives.