Meta has introduced Vibes, a new feed in the Meta AI app and website dedicated to AI-generated short videos. The feature allows users to create, remix, and share AI-powered clips across multiple platforms, including Instagram and Facebook. Vibes aims to inspire creativity while offering personalised content experiences.
On September 25, 2025, Meta launched an updated iteration of the Meta AI app, featuring the new Vibes feed. The feed is designed to let users explore, create, and share AI-generated short-form videos. Vibes is accessible both on the Meta AI mobile app and the official website, offering a seamless content creation and discovery experience.
Meta says Vibes is meant to simplify the process of finding creative inspiration while encouraging experimentation with its AI media tools. Users can scroll through a variety of AI-generated videos curated from different creators and communities. Over time, the feed will become personalized based on user activity and preferences.
Vibes allows users to create videos from scratch or remix existing clips from the feed. The platform includes tools to:
Add new visuals
Layer music tracks
Adjust styles to match personal preferences
These features enable users to craft highly customized videos tailored to their creative vision. Meta has shared sample images and AI-generated clips in its blog, giving users a glimpse of the feature’s capabilities.
Directly on the Vibes feed
Through direct messages to friends
Cross-post to Instagram and Facebook Stories or Reels
The integration ensures a seamless workflow across Meta’s ecosystem. Users can even tap a Meta AI video on Instagram to remix it within the Meta AI app, further enhancing collaboration and creative exploration.
Meta emphasizes that the Vibes feed will adapt to individual user activity, offering a more personalized experience over time. As users interact with content, the feed will surface videos that align with their interests and preferences, helping creators reach their target audience more effectively.
The platform’s AI-driven recommendations aim to boost engagement, providing inspiration while simplifying the video creation process for both casual users and professional content creators.
Meta announced plans to develop more advanced creation tools and AI models in collaboration with visual artists and creators. These enhancements will expand the creative possibilities on Vibes and other Meta AI features.
Additionally, the Meta AI app will continue to serve as the central hub for Meta’s AI initiatives. This includes integration with Meta smart glasses and the in-built Meta AI assistant, positioning the app as a versatile tool for both AI-powered creation and daily assistance.
Meta aims to make Vibes a dynamic platform for creators by combining AI-generated content with intuitive editing and sharing capabilities. By integrating these features with its broader ecosystem, the company hopes to encourage creative experimentation and cross-platform engagement, while keeping AI accessible to a wide audience.
Meta’s approach reflects a broader strategy to merge AI technology with social media experiences, ensuring that users can seamlessly create, customize, and share content across its platforms.
Conclusion
The launch of Vibes marks a significant step for Meta in the AI and social media space. With tools for AI-generated video creation, remixing, and cross-platform sharing, the feature empowers users to express themselves creatively while enjoying a personalized feed of inspiring content.