Maruti Suzuki has announced a significant achievement with the Fronx SUV reaching its second major milestone—selling 2 lakh units in just 17.3 months. Launched in April of the previous year, the Fronx had already reached the 1 lakh sales mark by January of this year, within just 10 months of its launch. This rapid sales growth highlights the increasing popularity of the Fronx in the highly competitive compact SUV market.
The Maruti Suzuki Fronx is positioned as a premium compact SUV with a starting price of Rs. 11,47,500 (ex-showroom). The competitive pricing, combined with the wide range of features and technological advancements, makes the Fronx an appealing choice for buyers seeking a blend of style, comfort, and performance. This price point allows Maruti Suzuki to cater to a diverse customer base, attracting first-time buyers as well as those looking to upgrade from other vehicles in the segment.
The interior of the Maruti Suzuki Fronx is designed to provide both comfort and cutting-edge technology for modern drivers. It boasts a spacious cabin equipped with several advanced features aimed at enhancing the driving experience. One of the standout elements is the 22.86 cm (9”) HD Smart Play Pro+ infotainment system, which offers seamless connectivity through wireless Apple CarPlay and Android Auto.
For drivers who appreciate added convenience and safety, the Fronx offers a range of features like a Head-Up Display (HUD), which provides essential driving information without distracting the driver. Additionally, a 360-degree view camera ensures better visibility and maneuverability, especially in tight spaces. Other notable inclusions are wireless charging and Suzuki Connect, a smart connectivity platform that offers a host of features like vehicle tracking, remote operations, and driving behavior analysis. All these features combined make the Fronx’s interior an appealing choice for tech-savvy individuals looking for a modern and user-friendly driving experience.
The Maruti Suzuki Fronx stands out with its sporty and aerodynamic exterior design. It features the striking NEXWave grille, adding to the vehicle's aggressive stance, and is flanked by NEXTre’ Crystal Block LED daytime running lights (DRLs) that provide a futuristic look while improving road visibility.
The SUV also boasts geometric precision-cut alloy wheels, adding to the overall sporty appearance, along with radical tubeless tyres (195/60 R16) that enhance its stability and handling. The use of LED lighting is extended to the headlamps and taillights, ensuring that the Fronx remains visible and stylish on the road at any time of the day. Other exterior highlights include the addition of a shark fin antenna, which not only contributes to the vehicle’s aerodynamics but also adds to its modern aesthetic appeal.
The Fronx offers two engine options to cater to different driving preferences. The first is the 1.0L Turbo Boosterjet engine, which is known for its impressive acceleration—allowing the car to go from 0 to 60 km/h in just 5.3 seconds. This engine option is particularly appealing to drivers who are looking for a more dynamic and performance-oriented driving experience.
For those prioritizing fuel efficiency and reliability, the Fronx also comes with an advanced 1.2L K-Series dual jet, dual VVT engine. This engine is paired with a 6-speed automatic transmission featuring paddle shifters, giving drivers the ability to enjoy a more engaging drive. The SUV also incorporates smart hybrid technology, which improves fuel efficiency and reduces emissions, making it a greener choice for environmentally conscious buyers. The inclusion of auto gear shift (AGS) technology further enhances the convenience of driving, particularly in congested urban environments.
The Fronx is available in a range of 10 vibrant colors, allowing buyers to choose a look that suits their personal style. Out of these, three are dual-tone combinations, adding an extra layer of customization. The single-tone color options include Nexa Blue (Celestial), Arctic White, Splendid Silver, Grandeur Grey, Earthen Brown, Opulent Red, and Bluish Black.
For those looking for a more distinctive appearance, the dual-tone options include Earthen Brown with a Bluish Black roof, Splendid Silver with a Bluish Black roof, and Opulent Red with a black roof. This wide variety of colors ensures that buyers can personalize their Fronx to match their aesthetic preferences.
The Fronx has proven to be highly popular across a wide demographic, particularly in Tier 1 and Tier 2 cities. Major urban centers like NCR, Delhi, Mumbai, Kochi, and Bengaluru have emerged as the top markets for the SUV. One of the key reasons behind the vehicle’s success is its ability to meet the expectations of a diverse set of customers, ranging from first-time buyers to those looking to upgrade to a more premium and tech-rich SUV.
Speaking about the milestone, Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki, stated, "The remarkable success of the Fronx reflects Maruti Suzuki’s understanding of evolving customer expectations and our efforts to deliver products that exceed them. With a notable 16% YoY growth in FY25, this compact SUV has captured the attention of first-time buyers while becoming the preferred choice for those upgrading within the segment."
Banerjee also emphasized that the Fronx has struck a strong chord with modern SUV buyers, particularly those who are seeking a thrilling driving experience, futuristic design, and a technologically advanced cabin. The turbocharged engine option with paddle shifters has been a significant selling point for customers who desire a more spirited and dynamic driving experience.
With this sales milestone under its belt, Maruti Suzuki is confident that the Fronx will continue to build on its success as the company continues to innovate and offer exceptional value to its customers. The company aims to maintain its upward sales trajectory by meeting the evolving demands of SUV buyers, particularly those in the rapidly growing compact SUV segment.
Representing the theme “Thrill has a new shape,” the Fronx continues to be a significant contender in the competitive Indian SUV market, offering a blend of style, performance, and advanced technology that resonates with today’s buyers.