Mahindra has kicked off the year with a major statement in India’s SUV market. The automaker opened bookings for its highly anticipated XEV 9S and XUV 7XO SUVs and received an overwhelming response even before deliveries began, underlining the strong demand for Mahindra SUVs among Indian buyers.
Mahindra has announced record-breaking bookings for its two new SUVs, XEV 9S and XUV 7XO. According to the company, as of 2 PM on January 14, 2026, the combined bookings for both models stood at 93,689 units.
The total booking value has crossed ₹20,500 crore, calculated on the basis of ex-showroom prices. This remarkable response positions both SUVs as major successes even before their full-scale rollout.
Mahindra has long been a key player in India’s SUV growth story. Over the years, the company has launched several segment-defining products backed by strong manufacturing capabilities and nationwide reach.
With the XEV 9S and XUV 7XO, Mahindra has once again strengthened its portfolio by offering customers a wide range of choices across electric, petrol, and diesel powertrains.
The Mahindra XEV 9S is the company’s latest all-electric SUV, developed with future mobility needs in mind. It features a fully electric powertrain and is expected to offer:
Long driving range
Fast-charging support
Latest connected car technologies
In terms of design, the XEV 9S sports a futuristic exterior, while the cabin is equipped with a large touchscreen infotainment system, a digital instrument cluster, and advanced safety features. Prices for the electric SUV have already been announced, and deliveries will begin in the week of January 26, 2026.
The Mahindra XUV 7XO has been introduced for buyers seeking a traditional SUV experience combined with modern features. It is available with petrol and diesel engine options and offers:
Bold and muscular design
Premium interior layout
Large infotainment system
ADAS-based safety features
Strong road presence
Mahindra has already announced the pricing for the XUV 7XO, and deliveries have started from today.
Mahindra has confirmed that deliveries for both SUVs will be carried out through dealerships across India:
XEV 9S: Deliveries from the week of January 26, 2026
XUV 7XO: Deliveries start immediately
With the XEV 9S and XUV 7XO, Mahindra has clearly signaled its intent to further strengthen its leadership in the SUV segment. The massive booking numbers once again highlight the deep-rooted trust and popularity Mahindra SUVs enjoy among Indian consumers.