Billion Hearts Software Technologies, founded by Mayank Bidawatka, co-founder of social platform Koo, has launched PicSee, an AI-driven mutual photo-sharing app. Announced on October 16, 2025, PicSee introduces a unique “give to get” approach that automatically exchanges photos between friends while prioritizing privacy and simplicity.
PicSee is described as the world’s first AI-powered mutual photo-sharing app. It enables users to receive photos of themselves clicked by friends—but only after they share their own pictures in return. This mutual approval system creates a seamless, recurring exchange without manual uploads or requests.
Bidawatka highlighted the problem PicSee addresses:
“There are over 15 trillion photos in the world, with 2 trillion more clicked every year — yet most never get shared. PicSee fixes this with a patent-pending mutual sharing flow.”
PicSee uses AI-driven facial recognition to scan a user’s gallery, identify friends, and generate personalized sharing invites. Once both users approve each other:
Photos are automatically shared without manual effort
Users have a 24-hour review window to approve or retract images
The app continuously detects new photos and prompts connections with friends recently photographed
This “no-effort photo exchange” removes friction that often keeps personal photos trapped in phone galleries, unlike platforms such as WhatsApp or Google Photos.
PicSee emphasizes privacy and security, which Bidawatka calls “non-negotiable” for modern consumer AI products:
Photos remain on users’ devices and are encrypted during transfer
PicSee employees cannot view or store images
Screenshots are disabled
Users can recall shared images at any time
The 24-hour review window ensures full control
This approach addresses a growing gap between the surge in smartphone photography and users’ reluctance to share personal photos online.
PicSee was soft-launched in July 2025 and has experienced rapid growth via user referrals, without paid promotions:
Users now span 27 countries and 160+ cities
Adoption has increased 75x in just two months
Over 150,000 photos have already been exchanged
The platform reports that 30% of users now have more photos of themselves on PicSee than in their own galleries, demonstrating the effectiveness of the mutual sharing model.
Billion Hearts Software Technologies was founded by Bidawatka in late 2024, shortly after Koo shut down due to failed acquisition talks. Koo, once considered India’s alternative to X (formerly Twitter), ceased operations after struggling to secure funding.
Billion Hearts raised $4 million in seed funding from investors including Blume Ventures, General Catalyst, Athera Venture Partners, and prominent angel investors from Flipkart, Myntra, Ola, InMobi, and redBus. The compact 11-member team focuses on building privacy-safe, globally scalable consumer AI products.
PicSee aims to transform how personal photos are shared, offering a privacy-first, AI-driven solution for individuals worldwide. The mutual sharing system not only recovers unseen photos but also strengthens user engagement while ensuring full control over personal data.
As the app scales, it could redefine photo sharing in the social media and AI space, providing a new model that emphasizes security, simplicity, and reciprocity.