Kia India is revving up its customer offerings with the introduction of a new vehicle leasing program. Partnering with Orix Auto Infrastructure Services, Kia aims to provide a hassle-free ownership experience for a wider range of car buyers.
This initiative, officially named "Kia Lease," is built on a Memorandum of Understanding (MoU) signed between Kia and Orix. The program is designed to enhance brand accessibility by offering an alternative to traditional car ownership. Customers can now enjoy the benefits of driving a Kia without the burden of maintenance, insurance, or resale concerns.
The first phase of Kia Lease focuses on major Indian cities: Delhi NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune. This targeted rollout allows Kia to gauge customer response and refine the program before potentially expanding to other regions.
Kia India's Chief Sales Officer, Myung-sik Sohn, emphasizes the growing popularity of leasing, particularly among younger demographics. "The leasing model is a global megatrend, gaining momentum in India too," Sohn states. He highlights the program's appeal to "new-age consumers seeking flexible mobility solutions at appealing price points."
Looking Ahead: Growth and Innovation
The Indian car leasing market is projected to experience significant growth in the coming years, with industry forecasts suggesting a potential 100% increase over the next 4-5 years. Kia anticipates its leasing program exceeding this growth average due to their strong product lineup and commitment to exceptional customer service.
Beyond Convenience: Strategic Benefits for Kia
Kia's venture into car leasing offers advantages beyond just customer convenience. This program is expected to enhance the brand's image by catering to a broader customer base and potentially leading to increased sales opportunities.
Interested customers can apply for the 'Kia Lease' programme through the official Kia India website. The application process is designed to be simple and user-friendly, ensuring a smooth experience for potential lessees.
By venturing into the leasing market, Kia India aims to enhance its brand image and open up new sales opportunities. The 'Kia Lease' programme is expected to attract a broader customer base, particularly those seeking flexible and cost-effective mobility solutions.
Kia India's partnership with Orix to launch the 'Kia Lease' programme represents a significant step towards modernizing vehicle ownership in India. This innovative leasing model offers a hassle-free, flexible alternative to traditional vehicle ownership, catering to the evolving needs of today's consumers.