With less than three weeks left for the ICC Women’s Cricket World Cup 2025, JioStar has unveiled its latest campaign film titled “Jersey Wahi Toh Jazba Wahi”. The campaign celebrates the Indian women’s cricket team and the symbolic blue jersey, aiming to unite fans across the country. The much-anticipated tournament will be jointly hosted by India and Sri Lanka starting September 30, 2025, and will be broadcast live on Star Sports Network and JioHotstar.
The campaign film, conceptualised by BubbleWrap Films, is designed to highlight the growing pride in women’s cricket and the emotional connection Indians have with the blue jersey. It reflects the shift in how fans perceive women’s cricket — from a niche interest to a mainstream passion shared by millions.
JioStar’s initiative underscores that the jersey is not just an outfit but a symbol of pride, resilience, and unity, representing both men’s and women’s cricket on the global stage.
Siddharth Sharma, Head of Viewership and Monetisation Initiative, Sports, JioStar, explained the deeper intent behind the campaign.
He stated, “The ICC Women’s Cricket World Cup India 2025 is a defining moment for Indian cricket. With the roar of a billion fans and the advantage of home support, the Women in Blue are genuine contenders for a trophy that has eluded them so far. This isn’t just about cricket, it’s about rewriting history. We endeavor to unite the country behind this team, and the jersey is the most powerful symbol of that pride.”
The campaign is therefore positioned not only as a sports promotion but also as a movement to celebrate women athletes and inspire a new generation of cricket fans.
The ICC Women’s Cricket World Cup has a long history of competitive cricket, with some teams consistently dominating the tournament.
Australia: The most successful team, winning seven titles.
England: Four-time champions, often considered one of India’s biggest rivals.
New Zealand: Won the tournament once, in 2000.
India, Bangladesh, Pakistan, South Africa, and Sri Lanka: Still chasing their maiden World Cup title.
With the advantage of playing on home soil and strong fan support, India enters the 2025 edition as one of the top contenders.
The 2025 Women’s World Cup will be played across five stadiums in India and Sri Lanka.
ACA Stadium, Guwahati
Holkar Stadium, Indore
ACA-VDCA Stadium, Visakhapatnam
DY Patil Stadium, Navi Mumbai
Premadasa Stadium, Colombo – which is also in contention to host the final match, alongside Navi Mumbai’s DY Patil Stadium.
The Women in Blue will have a packed schedule in the group stage, facing some of the world’s strongest teams.
|
Date |
Day |
Time |
Opponent |
|---|---|---|---|
|
30-09-2025 |
Tuesday |
15:00 |
Sri Lanka |
|
05-10-2025 |
Sunday |
15:00 |
Pakistan |
|
09-10-2025 |
Thursday |
15:00 |
South Africa |
|
12-10-2025 |
Sunday |
15:00 |
Australia |
|
19-10-2025 |
Sunday |
15:00 |
England |
|
23-10-2025 |
Thursday |
15:00 |
New Zealand |
|
26-10-2025 |
Sunday |
15:00 |
Bangladesh |
These fixtures promise high-intensity clashes, with India’s matches against Australia, England, and Pakistan expected to draw massive attention.
The ICC Women’s Cricket World Cup 2025 is more than just a sporting event. It is an opportunity to:
Showcase the progress of women’s cricket in India.
Inspire young athletes to take up the sport professionally.
Unite fans under the pride of the blue jersey.
Give India a real chance to secure its first ever Women’s World Cup title.
Conclusion
The “Jersey Wahi Toh Jazba Wahi” campaign by JioStar comes at the perfect moment, setting the tone for a tournament filled with anticipation and pride. With India hosting alongside Sri Lanka, the 2025 Women’s World Cup is expected to be a landmark event in cricket history.
As millions tune in through Star Sports Network and JioHotstar, the hope is that the Women in Blue will not just wear the jersey with pride but also bring home their maiden World Cup trophy.