As the excitement builds for the TATA IPL 2025, Punjab Kings have made a powerful statement with the launch of their official campaign, ‘BAS JEETNA HAI’ (Only Winning Matters). This high-energy campaign was unveiled ahead of their opening match against Gujarat Titans, setting an electrifying tone for the franchise's journey this season.
The campaign video, packed with visually stunning elements, showcases the grit, passion, and determination of Punjab Kings' squad. Leading from the front, captain Shreyas Iyer and head coach Ricky Ponting embody the team’s winning spirit. The video also features top players like Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen, capturing their dedication on the field and their camaraderie off it.
One of the most exhilarating moments in the video is Arshdeep Singh’s roaring ‘Sher di Dahaar’ (Lion’s Roar), symbolizing Punjab Kings’ fearless approach. Complementing this raw energy is the stirring voice of Punjabi music sensation Parmish Verma, who adds a local flavor that resonates deeply with fans.
Punjab Kings' campaign goes beyond just showcasing star power—it also highlights the strength of its domestic talent. Players like Shashank Singh, Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera make special appearances, reinforcing the team’s commitment to developing homegrown cricketers.
Additionally, the presence of rising talents like Priyansh Arya and Musheer Khan signals Punjab Kings' long-term vision of grooming young Indian players for future success. The campaign embodies the franchise’s belief in blending experience with youthful energy.
Speaking about the campaign, Satish Menon, CEO of Punjab Kings, shared his thoughts on its significance:
"‘BAS JEETNA HAI’ is not just a campaign—it’s a mindset. It reflects the unwavering spirit of Punjab Kings and the passionate fans who back us through every challenge. Our goal is to build a fearless and fun brand of cricket, and this campaign encapsulates that energy perfectly."
Menon further expressed confidence that the campaign would strike an emotional chord with the fanbase and drive motivation within the squad to deliver their best performance on the field.
Within hours of its release, the campaign video went viral, amassing thousands of interactions across social media platforms. Punjab Kings fans worldwide have embraced the slogan ‘BAS JEETNA HAI’, rallying behind their team with a renewed sense of excitement. The campaign’s engaging visuals, powerful messaging, and energetic soundtrack have resonated with cricket enthusiasts, making it one of the most talked-about IPL campaigns this season.
The Punjab Kings will kick off their IPL 2025 journey with a high-stakes clash against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. Facing a formidable opponent in their own territory will be a significant challenge, but Punjab Kings are ready to make a strong statement.
Following the opener, the team will travel to Lucknow for an away fixture against Lucknow Super Giants, before returning to their brand-new home ground—the New PCA Stadium in New Chandigarh. The homecoming will see them battle Rajasthan Royals and Chennai Super Kings in back-to-back electrifying encounters.
The New PCA Stadium, boasting world-class facilities, is expected to be filled with Punjab Kings' passionate supporters, creating an electrifying atmosphere that will add to the team's motivation.
Under the guidance of Ricky Ponting, Punjab Kings have assembled a balanced squad that combines experienced international players with talented Indian cricketers. The team boasts powerful all-rounders like Glenn Maxwell and Marcus Stoinis, providing the much-needed versatility that was previously lacking.
On the bowling front, Punjab Kings possess a formidable attack led by Arshdeep Singh, Lockie Ferguson, and Yuzvendra Chahal. With a blend of pace, swing, and spin, the bowling unit is well-equipped to handle the challenges of the tournament.
Punjab Kings’ campaign reflects an evolving approach—not just focusing on victories but on creating unforgettable moments for fans. The ‘BAS JEETNA HAI’ slogan is not just about cricket; it embodies the determination, unity, and vibrance that Punjab Kings want to showcase throughout the season.
As IPL 2025 kicks off, Punjab Kings are set to play an aggressive and entertaining brand of cricket that aligns with the campaign’s fearless ethos. With a talented squad, strong leadership, and unwavering fan support, the team is prepared to take on any challenge that comes its way.
As they embark on this journey, one message echoes loud and clear from the Punjab Kings' camp:
This season, ‘BAS JEETNA HAI’—because winning is the only option!