Apple is preparing for its next major iPhone cycle, and while the official launch is still some time away, early leaks and industry reports have already started shaping expectations around the iPhone 18 Pro and iPhone 18 Pro Max. The upcoming Pro models are said to bring noticeable upgrades across display technology, performance, camera hardware, and design.
Reports suggest that Apple may launch the iPhone 18 Pro and Pro Max alongside the rumoured iPhone Fold, while the standard iPhone 18 could be pushed to a later release window.
The iPhone 18 Pro and iPhone 18 Pro Max are widely expected to launch in September 2026, in line with Apple’s traditional annual release cycle. The foldable iPhone is also tipped to debut at the same event.
Some reports indicate that Apple may delay the launch of the vanilla iPhone 18 until early 2027, though this remains unconfirmed.
According to reports from Korean outlet ET News, the iPhone 18 Pro models may feature LTPO Plus AMOLED displays. These panels are expected to offer improved power efficiency while maintaining smoother performance compared to the LTPO displays used on the iPhone 17 Pro models.
Refresh rate may dynamically drop to as low as 1Hz
Improved battery conservation during static or low-activity tasks
Enhanced balance between visual smoothness and power efficiency
This upgrade could play a key role in extending overall battery life without compromising display quality.
Leaks suggest Apple could introduce one of its most noticeable design refreshes in recent years with the iPhone 18 Pro lineup.
Face ID sensors may move under the display
Smaller Dynamic Island for a more seamless front look
Cleaner, more uniform rear design
It remains unclear whether Apple will completely move away from the two-tone rear finish seen on the iPhone 17 Pro models.
Camera improvements are once again expected to be a major focus for the Pro lineup.
Hardware upgrades across both Pro models
Possible exclusive camera features for the Pro Max
Improved optical zoom and sensor technology
Better image processing and enhanced low-light performance
While Apple has not confirmed specifications, these upgrades could further widen the gap between the Pro and non-Pro iPhones.
The iPhone 18 Pro and Pro Max are expected to be powered by Apple’s A20 Pro chipset, reportedly manufactured using a 2nm process.
Significant boost in CPU and GPU performance
Improved energy efficiency
Better thermal management
Some reports also claim that RAM could be integrated directly onto the same wafer as the CPU and GPU, potentially reducing latency and improving sustained performance—especially for AI-driven features.
Apple may refresh its Pro colour palette with more expressive options this year.
Purple
Burgundy
These shades would mark a shift away from Apple’s traditionally muted Pro finishes, following the introduction of Cosmic Orange on the iPhone 17 Pro series.
Improved battery life driven by display and chipset efficiency
More advanced on-device AI capabilities
Potential feature differentiation between Pro and Pro Max models
Launch alongside Apple’s first foldable iPhone