Meta’s popular photo and video-sharing platform, Instagram, has rolled out exciting updates for its Broadcast Channels, aimed at helping creators engage more effectively with their followers. The latest features, Replies and Prompts, replace the simple reactions of likes and message shares, offering a more interactive communication experience. These features are now globally available for all users.
The newly launched Replies feature allows users to engage in two-way conversations within a channel. Members can respond to messages shared by the channel's creator as well as other participants, creating a collaborative environment.
Users can interact in real-time, fostering dynamic conversations.
Similar to Instagram comments, replies can be deleted or reported by users if necessary.
Open the Instagram app on your smartphone.
Tap the Messages icon at the top.
Select the Channels icon under the Notes section.
Tap the name of your channel at the top.
Go to Channel Controls.
Enable the option 'Allow members to reply to messages'.
This feature provides creators with a better way to connect with their audiences, building stronger community engagement.
Instagram has also introduced the Prompts feature, which encourages more meaningful interactions within channels by adding Q&A sessions and daily check-ins. Followers can respond with text or photos for up to 24 hours, keeping the conversation active and engaging.
Creators can post open-ended questions to encourage responses.
Followers can interact by liking and responding to Q&As, fostering a participatory community.
Launch Instagram on your smartphone.
Tap the Messages icon in the top-right corner.
Navigate to the Channels icon and select your channel.
Tap the Plus icon in the bottom-right corner.
Choose the Prompt option.
Enter your question or message and tap the Share button.
With Prompts, creators can maintain ongoing discussions, ensuring their channel remains active and engaging.
These updates are a significant step forward in Instagram’s goal of enhancing the creator-follower relationship. By adding features like Replies and Prompts, Instagram allows creators to foster more interactive communities while ensuring content remains dynamic and engaging.