The countdown has begun for the 13th edition of the ICC Women’s Cricket World Cup 2025, which is set to take place across India and Sri Lanka. With the tournament starting on 30 September, excitement is already building as the International Cricket Council (ICC) has launched its flagship campaign film, ‘Will to Win’, while also opening the general ticket sales window for fans worldwide.
The ICC Women’s Cricket World Cup 2025 will be co-hosted by India and Sri Lanka, marking the return of the tournament to Indian soil after a gap of 12 years. This edition will be staged across five venues, promising a grand celebration of women’s cricket. The tournament kicks off on 30 September, with a high-voltage opener between co-hosts India and Sri Lanka, setting the tone for an action-packed competition.
To capture the spirit of the event, the ICC has unveiled its campaign film, ‘Will to Win’. The film represents the themes of determination, perseverance, and the pursuit of glory, aligning with the grit and resilience displayed by women cricketers across generations.
The film showcases leading stars from all participating nations, inspiring fans to rally behind their teams. According to the ICC, the campaign goes beyond cricket—it celebrates the journeys, sacrifices, and aspirations that define the women’s game.
The ‘Will to Win’ campaign highlights some of the biggest names in women’s cricket, featuring:
Smriti Mandhana and Harmanpreet Kaur (India)
Chamari Athapaththu (Sri Lanka)
Ellyse Perry (Australia)
Marizanne Kapp (South Africa)
Muneeba Ali (Pakistan)
Nigar Sultana Joty (Bangladesh)
Melie Kerr (New Zealand)
Nat Sciver-Brunt (England)
By bringing together these iconic players, the campaign film showcases the global appeal of the Women’s World Cup and emphasizes how the tournament serves as a stage for the world’s best talents.
Alongside the campaign launch, the ICC also announced the opening of the general ticket sales window. Fans can now purchase tickets through the official portal tickets.cricketworldcup.com. The sale went live at 8 PM IST on Tuesday, 8 September, giving cricket lovers the opportunity to secure their seats early for one of the most anticipated sporting events of the year.
With the Women’s World Cup returning to India after more than a decade, organizers expect high demand for tickets, particularly for marquee matches featuring India and other top contenders like Australia and England.
Commenting on the campaign, ICC Chairman Jay Shah highlighted the significance of this edition:
“With the ICC Women’s Cricket World Cup returning to India after 12 years, and given India’s leadership in championing the women’s game, the ‘Will to Win’ campaign has been thoughtfully crafted to reflect the remarkable spirit of women’s cricket through powerful, purpose-driven storytelling.”
He further added that the campaign is not just about cricket but is a tribute to the players’ journeys, struggles, and dreams, aiming to connect deeply with audiences across the globe.
The 2025 ICC Women’s World Cup represents more than just a competition—it is a defining moment for women’s cricket. By blending world-class cricketing talent with a powerful narrative campaign, the ICC aims to:
Strengthen the global fan base for women’s cricket
Inspire the next generation of young cricketers
Celebrate the resilience and achievements of women athletes
With India and Sri Lanka co-hosting, the tournament will also provide a platform to showcase the growth of women’s cricket in Asia, further expanding its reach and influence.
Conclusion
As the 13th edition of the ICC Women’s Cricket World Cup 2025 draws near, the unveiling of the ‘Will to Win’ campaign film and the opening of ticket sales have set the stage for a historic tournament. With star players, passionate fans, and the promise of unforgettable cricketing moments, the event is poised to cement the legacy of women’s cricket on the global stage.