Google has officially announced that its next major hardware launch event—Made by Google—will take place on August 20 in New York City. At the center of the showcase will be the Pixel 10 series, alongside updates to Pixel Watches, Pixel Buds, and more.
The company has even teased one of the new models in a striking blue-grey finish, but as usual, leaks and insider reports have given away much more than Google has revealed.
According to multiple reports, the Pixel 10 family is set to expand this year. Google is expected to launch four smartphones:
Pixel 10
Pixel 10 Pro
Pixel 10 Pro XL
Pixel 10 Pro Fold (2nd generation foldable)
This broader lineup suggests Google is aiming to offer options for users across different needs and budgets.
Design-wise, the Pixel 10 and Pixel 10 Pro are expected to retain the signature horizontal camera bar and built-in temperature sensor, first seen in the Pixel 9 Pro. However, color choices will see a fresh twist.
Obsidian (Black)
Indigo (Deep Blue)
Frosty Blue
Limoncello (Bright Lime Green)
Obsidian
Porcelain
Moonstone
Jade
Jade
Moonstone (No black variant this time)
This shift towards bolder color palettes indicates Google's effort to appeal to a wider demographic, especially younger users.
One of the most exciting upgrades is the inclusion of a triple rear camera setup even on the base Pixel 10 model. This marks the first time a non-Pro Pixel will get:
A wide-angle lens
An ultrawide sensor
A telephoto lens
However, to maintain cost efficiency, the main and ultrawide sensors may be smaller and less advanced, reportedly borrowed from the Pixel 9a. As a result, users might notice a dip in low-light performance.
In contrast, the Pixel 10 Pro and Pro XL are expected to retain the superior camera hardware from the Pixel 9 Pro, offering better imaging capabilities. The Pixel 10 Pro Fold may use a hybrid camera setup, combining standard Pixel 10 sensors with a few minor enhancements.
Google’s next-generation Tensor G5 processor is shaping up to be a major upgrade. Unlike previous versions that relied on Samsung’s chip manufacturing, the G5 will reportedly be built by TSMC using a 3nm process—the same used for Apple’s A18 Pro chip.
With a revised CPU core layout and improved fabrication process, users can expect:
Enhanced performance
Better power efficiency
Smoother multitasking
This could help the Pixel 10 line narrow the performance gap between itself and flagship devices from Apple and Qualcomm.
AI will play a central role in the Pixel 10 experience. Google is expected to introduce new AI-powered features such as:
Speak-to-Tweak: Edit your photos using voice commands.
Sketch-to-Image: Turn your rough sketches into detailed images using AI.
Another big debut is Pixel Sense, an on-device virtual assistant (previously codenamed Pixie). This assistant will pull data from Gmail, Maps, Calendar, and other Google apps to:
Anticipate your needs
Offer proactive suggestions
Complete tasks locally, with less reliance on the cloud
While official pricing is yet to be announced, early speculation hints that the Pixel 10 lineup may be priced similarly to previous models.
Pixel 10: ₹79,999
Pixel 10 Pro: ₹99,999
Pixel 10 Pro XL: ₹1,02,000+
Pixel 10 Pro Fold: ₹1,36,500 (significantly lower than last year’s ₹1,72,999)
This more competitive pricing strategy—especially for the foldable—could help Google capture a bigger share of India’s premium smartphone market.