Google has introduced a new AI-powered playlist feature on YouTube Music to make music discovery faster and more personalised. The new tool allows users to generate custom playlists in seconds based on their mood, genre preference, or listening intent, eliminating the need to manually search for individual songs.
YouTube has launched a new feature on its music streaming platform to make the listening experience smarter and more user-friendly. The company has rolled out an AI-based playlist generator for YouTube Premium and YouTube Music Premium subscribers.
With this feature, users can create playlists tailored to their preferences within seconds, without spending time manually searching for songs. The update is aimed at enhancing personalisation and convenience on the platform.
The AI playlist feature is currently available on Android and iOS devices for users subscribed to YouTube Premium and YouTube Music Premium.
The key highlight of this feature is its simplicity. Users only need to describe the type of music they want to listen to, and the AI generates a playlist accordingly. This input can be provided through text or voice commands.
For example, users can request:
Popular songs from the 1990s
Light music for a party
Music based on mood or activity
The AI then curates a playlist matching the request.
Open the YouTube Music app and go to the Library tab
Tap on the New button
Select the AI Playlist option
Enter or speak your music preference to instantly generate a playlist
Google has not yet clarified how much control users will have over customising these AI-generated playlists or how many editing options will be available after the playlist is created.
The music streaming industry is increasingly adopting AI-driven technologies. Recently, Spotify launched a similar feature that allows users to create playlists based on personal preferences. Other platforms, including Amazon Music, are also working on AI-based music recommendation tools.
YouTube Music has previously tested AI-related features such as Ask Music and AI Radio. However, the newly introduced AI playlist feature directly simplifies the playlist creation process, making it more accessible for users.
This update is also seen as part of YouTube’s broader strategy to make its premium subscriptions more attractive. In recent months, the company has indicated that some features may be limited for free users.
According to Google, the combined number of paid subscribers across YouTube Premium and Google One has reached 325 million. New AI-powered features like this playlist generator are expected to play a crucial role in retaining and expanding this user base.