Google DeepMind has officially introduced Genie 3, the latest evolution of its cutting-edge AI “world” model technology. This third-generation model is designed to simulate fully immersive and interactive 3D virtual environments where both humans and AI agents can move, act, and respond in real time.
Unlike earlier versions, Genie 3 aims to produce longer, more realistic, and memory-rich experiences. A major advancement is the model’s ability to remember visual and spatial information — such as the location of objects or visual details on a wall — even when a user looks away and returns later. This capability brings AI one step closer to mimicking human-like perception and contextual memory.
AI world models like Genie are trained to generate interactive digital environments based on natural language prompts. These AI-crafted worlds can be used for a range of applications:
AI learning and training
Human-AI interaction testing
Robotics simulation
Virtual reality (VR) and gaming
Educational tools and entertainment
What sets Genie apart is that these 3D environments are created by AI rather than through manually designed assets — making it scalable and dynamic.
Increased interaction time: From seconds to a few minutes
Visual memory: Retains scene details for about one minute
Higher visual quality: Produces worlds at 720p resolution with 24 frames per second
Promptable World Events: A new feature allowing users to alter the in-world conditions (like changing weather or adding characters) using simple text commands
Although Genie 3 represents a significant leap in immersive AI design, it is not being released to the general public just yet. Google DeepMind is currently making the model available through a limited research preview, targeted at a small group of researchers, academics, and creators.
This limited rollout is part of DeepMind’s strategy to assess potential risks and ensure proper safety frameworks are in place before broader deployment. For now:
Interaction capabilities will be restricted
Text within virtual worlds will appear only if included in the prompt
Dynamic response capabilities will remain under review
The world models team behind Genie 3 includes a former co-lead of OpenAI’s Sora video generation project, bringing deep expertise in AI-generated immersive content.
Genie 3 marks a new era in the development of AI systems that can perceive, remember, and respond to environments similarly to how humans do. By blending interactive 3D simulation with memory capabilities and prompt-based controls, Google DeepMind is laying the groundwork for AI agents that could one day assist in real-world decision-making, physical robotics, or educational simulations.
Google DeepMind’s launch of Genie 3 represents a transformative leap in AI-generated simulations, bringing the concept of human-like AI a step closer to reality. With longer interaction times, memory-retention capabilities, and user-driven world modification via simple prompts, Genie 3 significantly improves upon its predecessor and sets new standards in digital world modeling.
While public access is limited for now, the decision reflects DeepMind’s responsible AI deployment strategy, emphasizing safety and careful evaluation.
The collaboration of top-tier experts, including a former OpenAI Sora project lead, showcases the ambition behind Genie 3. As the AI community continues to explore immersive environments for training, entertainment, and robotics, Genie 3 may become a foundational tool in developing next-gen AI agents.
By blending creativity, realism, and responsiveness, Google DeepMind is not only pushing technological boundaries but also reimagining how we interact with intelligent systems in virtual spaces.