As Flipkart prepares for the 12th edition of its flagship shopping festival, The Big Billion Days 2025 (TBBD), its quick commerce arm Flipkart Minutes is raising the bar on speed. Beginning at midnight, Flipkart Minutes will offer deliveries in just 10 minutes during the festival period.
Flipkart Minutes is now active in 19 cities and covers 3,000 pin codes, including in Tier-2+ and metro markets.
During TBBD, customers can access the full range of sale deals via Flipkart Minutes across categories including mobiles, electronics, daily essentials, beauty, personal care, grocery, and more.
Hemant Badri, Senior Vice President & Head of Flipkart Minutes (Supply Chain, Customer Experience and Re-commerce), said:
“Within a year, Minutes has established itself as the fastest-growing quick commerce platform in the country, built on innovation, value, and selection being its core strengths.”
“This festive season, we are bringing everything from blockbuster smartphones and electronics to local sweets and festive hampers to customers’ doorsteps in minutes.”
Flipkart Minutes will run 24 hours across its covered cities for the entire duration of TBBD.
Cities in Tier-2+ markets such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna are identified as strong growth drivers for the festival adoption of Flipkart Minutes.
Bigbasket, now an authorised Apple reseller, celebrated the iPhone 17 launch by completing its first delivery within 10 minutes of sales going live, for a customer in Bengaluru (popular content creator “Jordindian”).
This service has expanded: from just three cities for iPhone 16 last year, the quick delivery service now covers all Tier-1 cities for iPhone 17.
The move is enabled by Bigbasket’s partnership with Croma and the backing of the Tata group, aiming to provide premium devices with both authenticity and speed.
The Big Billion Days Sale 2025 officially starts on 23 September, with early access for Flipkart Plus & Black membership users from 22 September.
Flipkart is emphasising not just scale and selection, but also speed of delivery as a differentiator this year.
Flipkart is steering the festival shopping experience in India into high gear this year with Flipkart Minutes, promising deliveries in just 10 minutes across a wide range of products and geographies.
This move reflects how customer expectations are evolving: convenience and speed are becoming nearly as important as deals and discounts. Bigbasket’s instant delivery of the iPhone 17 in Tier-1 cities reinforces the trend that quick commerce is breaking out of its traditional domain of essentials.
For consumers, this means faster access to premium products during peak shopping festivals; for e-commerce firms, it means harder logistical planning, tighter supply-chain execution, and leveraging technology and operations to meet these delivery promises.