Bharat Sanchar Nigam Limited (BSNL) has once again stirred the Indian telecom and entertainment market by unveiling a game-changing offer for its BiTV service. While the state-run telecom operator already provides free BiTV access to its mobile customers, the newly launched BiTV Premium Plan takes digital entertainment to another level.
With subscriptions to 25 premium OTT platforms and access to 450+ live TV channels at just ₹151 per month (₹5 per day), BSNL is positioning this service as a strong alternative to traditional DTH set-top boxes.
Let’s take a closer look at what BSNL’s new plans offer and why they could potentially disrupt the DTH and OTT market in India.
BSNL officially introduced the BiTV Premium Pack via its X (formerly Twitter) handle. The plan is priced at ₹151 per month, which makes it one of the most affordable bundled OTT and live TV services available today.
For this price, subscribers get:
450+ Live TV channels across genres including news, movies, sports, kids, and regional entertainment.
25 premium OTT subscriptions, such as:
SonyLIV
Zee5
OTT Play
ShemarooMe
SunNXT
FanCode
ETV Win
BSNL calls it an “All-in-One Entertainment” solution, combining live television with premium on-demand streaming in a single affordable pack.
The biggest advantage of BSNL BiTV over traditional DTH is its internet-based content delivery. Unlike set-top boxes, which often require installation and dish alignment, BSNL BiTV only needs an internet connection. This makes it convenient, portable, and easy to use across multiple devices.
Some key reasons it could challenge DTH services include:
Lower cost: At just ₹151 per month, it is much cheaper compared to DTH packs with similar channels and add-on OTT bundles.
Variety of OTT apps: Subscribers don’t need multiple logins or separate subscriptions—everything comes under one plan.
Multi-device support: Unlike DTH which is restricted to TV, BSNL BiTV can be accessed on smartphones, tablets, laptops, and smart TVs.
This makes it particularly attractive to urban households, young professionals, and even small-town users looking for affordable entertainment options.
Apart from the ₹151 Premium Plan, BSNL has also introduced two regional-focused and cost-effective options:
₹28 Entertainment Pack (30 days)
Access to 7 OTT apps
9 complimentary OTT apps
Ideal for users looking for regional and entry-level OTT content at an ultra-low cost.
₹29 Entertainment Pack (30 days)
Similar benefits as the ₹28 plan but with a different set of OTT apps.
Offers flexibility for users depending on their preferred content lineup.
These affordable plans are designed for customers who may not want the full premium bundle but still wish to enjoy selected OTT platforms and live channels.
With the Indian OTT and streaming market projected to reach $13 billion by 2030, BSNL’s latest move shows its intent to compete directly with private telecom operators and DTH providers. Reliance Jio, Airtel, and Vi have already been bundling OTT subscriptions with their prepaid and postpaid plans. However, BSNL’s dedicated BiTV service with integrated OTTs and live TV at such low prices could help it regain traction in India’s highly competitive telecom industry.
The shift from DTH to internet-based streaming is already evident, and BSNL’s affordable all-in-one packs could accelerate this transition in tier-2 and tier-3 cities.
Conclusion
BSNL’s BiTV Premium Plan at ₹151 per month is a strong contender in India’s entertainment ecosystem. With 450+ live TV channels and 25 OTT apps under one umbrella, it offers unmatched value for money and convenience. Coupled with its low-cost ₹28 and ₹29 regional packs, BSNL is clearly targeting both urban OTT users and regional audiences.
If executed well, BSNL BiTV could become the “DTH killer” that reshapes how millions of Indians consume television and OTT content in the coming years.