Bharat Sanchar Nigam Limited (BSNL), one of India’s most trusted telecom providers, has expanded its IFTV (Internet Protocol Television) service to the UP East region. This marks a significant milestone in BSNL’s efforts to transform the digital entertainment landscape for millions of Indian users. The launch of this service is designed to offer high-quality, affordable entertainment to BSNL’s FTTH (Fiber-to-the-Home) customers in the region, redefining how entertainment is consumed.
BSNL’s IFTV service brings over 500 live TV channels, including premium ones, to FTTH users in UP East. This service, which is completely free of charge, follows the successful pilot launch in Puducherry. It’s the first time the service is being rolled out in UP East, providing users with an extensive selection of live TV channels along with movies, web series, and documentaries in multiple languages. The introduction of IFTV aims to make digital entertainment accessible and affordable to a broader audience, irrespective of their subscription plan.
The IFTV service comes with several features that set it apart from other offerings in the market:
Unlimited Entertainment: The service offers a wide variety of entertainment options, including live TV channels, movies, web series, and documentaries in multiple languages. The best part? It’s all available for free to BSNL’s FTTH users in UP East.
Seamless Streaming Experience: Powered by BSNL’s secure mobile intranet, IFTV ensures uninterrupted streaming with exceptional video quality. This allows users to enjoy a smooth and hassle-free viewing experience, even in areas with limited connectivity.
Future Expansion Plans: After its successful launch in UP East, BSNL plans to roll out IFTV to Maharashtra, Bihar, and Jharkhand in February 2025, with plans for nationwide availability soon thereafter. The expansion will help BSNL reach a larger audience and offer its innovative services to users across India.
BSNL Chairman and Managing Director, A Robert J Ravi I T S, emphasized the importance of the IFTV service in providing customers with the flexibility to enjoy entertainment anytime, anywhere. According to Ravi, “With IFTV, BSNL is giving every customer the power to access entertainment free of cost, regardless of their plan. This marks a shift away from traditional PRBT (Personalized Ring Back Tone) systems, making it a perfect alternative by combining cutting-edge technology with top-tier content.”
OTTplay, a pioneering OTT platform, is a key partner in this collaboration. Co-founder and CEO Avinash Mudaliar expressed excitement about the partnership, noting that it brings world-class entertainment to BSNL users across India. He explained, “Together, we’re unlocking the magic of cinema and entertainment across genres, languages, and regions, redefining how BSNL customers experience digital entertainment.”
The partnership between BSNL and OTTplay aims to promote digital inclusion, ensuring that users in both rural and urban areas of India have access to high-quality digital services. By leveraging BSNL’s extensive network reach and OTTplay’s rich content library, this collaboration is poised to bridge the digital divide and enhance the entertainment experience for users across the nation.
This partnership aligns with the broader goal of fostering connectivity and accessibility for all Indians, no matter where they live. The aim is to create a digitally connected India where everyone can enjoy seamless access to entertainment, education, and other essential services, anytime and anywhere.
OTTplay is India’s leading OTT super app, and its role in this partnership is pivotal. As an AI-powered content aggregator, OTTplay revolutionizes content discovery and consumption. The platform offers personalized recommendations and a curated selection of content from 40 premier OTT platforms. With the introduction of OTTplay Premium, users can access an exclusive collection of entertainment that caters to their individual preferences.
The BSNL-OTTplay partnership is set to play a key role in transforming the digital landscape of India. By combining BSNL’s trusted network and OTTplay’s advanced content discovery capabilities, the collaboration offers an unprecedented opportunity for millions of users to access high-quality, personalized entertainment.
As the IFTV service expands across India, it will empower users to enjoy a diverse range of content that aligns with their tastes, making entertainment more accessible and affordable than ever before. With this initiative, BSNL is firmly positioning itself as a leader in India’s telecom sector, redefining the way the nation experiences digital entertainment.