Zomato's quick-commerce arm, Blinkit, has launched a new feature that allows users to delete their order history. This feature provides Blinkit customers with greater control over their personal data and privacy.
The feature was officially introduced last week, and in just a short period, over 100,000 orders have been deleted, indicating the positive response from users. Blinkit's CEO and cofounder, Albinder Dhindsa, made the announcement on LinkedIn, highlighting the success of the feature.
In a LinkedIn post, Albinder Dhindsa shared the news of the new feature, emphasizing its immediate popularity. He stated that over 1,04,924 orders had already been deleted since the feature's launch. Dhindsa remarked on how the feature provided users with an option for a fresh start by offering a "new year, new order history." The response to this new feature reflects Blinkit's commitment to improving user experience and data privacy on its platform.
Blinkit's introduction of this new feature comes shortly after a series of leadership changes. The company appointed former Flipkart and OYO executive Vipin Kapooria as its new Chief Financial Officer (CFO). This move is part of Blinkit's broader strategy to strengthen its leadership team as it continues to grow in the competitive quick-commerce sector.
Blinkit has been making significant strides in expanding its offerings. Earlier this year, it ventured into the quick food delivery segment with the launch of a new app, Bistro. Additionally, Blinkit introduced several initiatives, including piloting large order fleets, launching the 'Blinkit Seller Hub,' and debuting return options for categories like clothing and footwear. The platform also started offering the quick delivery of passport-sized photos, further diversifying its service offerings.
Alongside the launch of the order history deletion feature, Blinkit also expanded its operations into Jammu, continuing its expansion into Tier II cities as part of Zomato’s quick-commerce growth strategy. This expansion demonstrates Blinkit’s commitment to making its services accessible to a wider audience across India, especially in smaller cities where demand for quick commerce is rapidly growing.
The quick-commerce sector has witnessed a sharp rise in popularity in India, with Blinkit being one of the leading players in this space. The company’s growth is evident in its financial performance. For the second quarter (Q2) of the financial year 2024-25 (FY25), Blinkit reported a revenue of INR 1,156 crore, more than double the INR 505 crore reported in the same period last year.
The company has also made significant strides in reducing its financial losses. Blinkit narrowed its adjusted EBITDA loss to INR 8 crore in Q2 FY25, compared to INR 125 crore in Q2 FY24, signaling better financial health and operational efficiency.
Blinkit's ability to innovate and diversify its services has been key to its success in the competitive quick-commerce market. The company continues to introduce new features and expand its reach to new cities, catering to evolving consumer demands. With the launch of the order history deletion feature, Blinkit is also positioning itself as a company that values user privacy and flexibility, which could attract even more customers to its platform.
As the company continues to grow, Blinkit's focus on user experience, leadership strengthening, and expanding its service offerings across India positions it well for the future of the quick-commerce industry.