Audi has unveiled the all-electric Concept C roadster, a two-seat sports car featuring a retractable hardtop and minimalist design. The concept previews Audi’s future design philosophy and signals the brand’s evolution in the electric sports car segment ahead of its debut at IAA 2025 in Munich.
The Audi Concept C is a two-seat roadster that blends classic design cues with modern technology. Drawing inspiration from historic models such as the Auto Union Type C and Audi A6, the Concept C introduces a clean, minimalist approach. Under the direction of design chief Massimo Frascella, the model previews Audi’s future aesthetic and potential production roadsters.
The Concept C embodies Audi’s principle of “radical simplicity.” Surfaces are smooth and uncluttered, with a single strong line defining the car’s silhouette. The proportions are determined by a central-battery layout, creating a balanced and athletic stance.
Key design highlights include:
Vertical grille with integrated radar technology
Slim headlights featuring four horizontal light elements repeated at the rear
Coupe-like roofline and fastback profile inspired by Audi R8 and TT
Hidden door handles and aero-optimised oversized wheels
Slatted rear instead of glass to reduce weight
Titanium exterior finish emphasizing precision and strength
For the first time in an Audi roadster, the Concept C features an electrically retractable hardtop composed of two roof sections. This system allows the car to seamlessly transition from a solid coupe to an open-top roadster. The design maintains a monolithic body style, combining the elegance of a coupe with the thrill of convertible driving.
Horizontal roof lines also hint at the possibility of future Spyder models in Audi’s lineup.
The cabin of the Concept C emphasizes minimalism and functionality. Key interior features include:
Anodised aluminium physical controls for a tactile and precise feel
10.4-inch foldable infotainment display that appears only when needed
Circular steering wheel with haptic controls and metal Audi rings
Surfaces using natural materials inspired by titanium tones
Ambient lighting highlighting architectural shapes
Clear geometric layouts ensuring space and comfort for both occupants
Audi’s “shy tech” philosophy is evident in the Concept C. Technology supports the driver without dominating the interior:
Foldable display appears only when required
Haptic steering and console controls simplify interactions
Music is transmitted through woven fabric surfaces rather than visible speaker grilles
This approach emphasizes intuitive use and clean aesthetics, maintaining the roadster’s minimalist ethos.
The Concept C pays homage to Audi’s history:
Grille recalls the 1936 Auto Union Type C and 2004 Audi A6
Roofline inspired by R8, with nods to the TT lineage
Avus-inspired wheels and R8-style side charging flaps
These elements merge nostalgia with modern electric performance design.
Audi has not yet revealed range, weight, or pricing for the Concept C. Reports indicate it may share a platform with Porsche’s electric 718 Cayman and Boxster, expected in 2027.
Production intent is suggested by:
Standard tyres, mirrors, wipers, and number plate housing
Robust design ready for real-world driving
The Concept C aims to revive Audi’s reputation as a leader in sports car design and innovation, potentially taking the iconic TT badge in future iterations.
Conclusion
The Audi Concept C combines electric performance, minimalist design, and convertible innovation to preview the future of Audi roadsters. With its retractable hardtop, subtle “shy tech” integration, and design homage to historic models, the Concept C reinforces Audi’s commitment to electric mobility and design excellence. Its debut at IAA 2025 is set to showcase the brand’s new philosophy for the next generation of sports cars.