Ather Energy has reached a major milestone by crossing 600,000 cumulative electric scooter sales in India. What stands out even more is the rapid pace of growth—nearly 50% of these sales were recorded in just the past 16 months, highlighting the accelerating demand for electric two-wheelers in the country.
According to data from the government’s vehicle registration platform, cumulative sales of Ather scooters have reached over 604,000 units between 2018 and April 2026. This milestone reflects the company’s steady rise in India’s fast-growing electric mobility sector.
The Bengaluru-based EV startup has emerged as a key player in the electric two-wheeler (e-2W) segment, contributing significantly to the industry’s record-breaking growth.
A striking highlight of Ather’s journey is its recent growth trajectory. Between January 2025 and April 2026, the company sold more than 300,000 scooters—accounting for nearly half of its total sales since inception.
This surge indicates a strong shift in consumer preferences towards electric mobility, supported by improved infrastructure, product innovation, and competitive pricing.
In the current calendar year (2026), Ather has already sold over 99,000 scooters by April, capturing an impressive 18.5% market share in the e-2W segment.
This marks the company’s highest share so far, positioning it firmly among the top electric scooter manufacturers in India. The overall electric two-wheeler market continues to expand rapidly, driven by rising fuel prices and increasing environmental awareness.
Ather’s growth journey has been gradual but consistent. The company saw limited sales between 2018 and 2021, partly due to early-stage challenges and the impact of the COVID-19 pandemic.
However, things changed significantly from 2022 onward:
This steady upward trend reflects increasing trust in the brand and wider adoption of electric scooters.
March 2026 marked a major milestone for Ather, with monthly sales crossing 36,000 units for the first time. This also represented a 19% share of the total two-wheeler market for that month.
Between late 2025 and early 2026, Ather consistently recorded monthly sales exceeding 20,000 units, demonstrating sustained demand and operational efficiency.
One of the biggest contributors to Ather’s recent success is its family-oriented scooter, the Rizta. Launched in 2024, the Rizta has quickly become the company’s top-selling model, accounting for 70–75% of monthly sales.
The Rizta has helped Ather expand beyond its earlier premium-focused lineup and attract a broader customer base.
Ather has also introduced a Battery-as-a-Service (BaaS) model, which reduces the upfront cost of its scooters. This has made models like the Rizta more accessible to a wider audience.
By lowering the initial purchase price, Ather has addressed one of the key barriers to EV adoption—high entry cost—while still offering advanced technology and performance.
Ather operates in a highly competitive market, facing strong rivals such as TVS Motor Company, Bajaj Auto, and Hero MotoCorp.
Popular competing models include:
Despite this competition, Ather has managed to carve out a strong position, currently ranking among the top three players in the segment.
Ather has introduced its new EL platform, a scalable and cost-efficient architecture designed to support multiple types of electric scooters.
This platform will allow Ather to expand its product portfolio, including commuter scooters, family models, and performance-oriented vehicles.
In addition to scooters, Ather is also exploring the electric motorcycle segment. The company is developing a new platform aimed at the 125cc to 300cc category.
This move signals Ather’s ambition to diversify its offerings and tap into a larger share of the two-wheeler market.
To meet growing demand, Ather is significantly increasing its production capacity. The company currently operates two manufacturing facilities in Hosur, Tamil Nadu.
A third plant is being set up in Chhatrapati Sambhaji Nagar, Maharashtra, with an annual capacity of one million units.
The first phase of this plant is expected to become operational in the second half of 2026.
Ather is also focusing on expanding its presence beyond major urban centres. By increasing its dealership network and service infrastructure, the company is targeting Tier 2 and Tier 3 cities.
This strategy is crucial for tapping into the next wave of EV adoption in India, where demand is steadily rising in smaller towns and cities.
Conclusion
Ather Energy’s achievement of crossing 600,000 sales marks a significant milestone in India’s electric mobility journey. With half of its total sales coming in just 16 months, the company is clearly riding a strong wave of growth.
Backed by innovative products like the Rizta, a scalable platform, expanding manufacturing capacity, and a growing market presence, Ather is well-positioned to challenge established players in the industry. As demand for electric vehicles continues to rise, the company’s future looks promising in the evolving automotive landscape.