In a bold move to revolutionize electronics retail, Taiwanese tech brand ASUS has partnered with Swiggy Instamart, allowing customers to order laptops online and receive them within minutes. This marks the first time a major laptop brand is tapping into the growing potential of quick commerce platforms in India.
ASUS’ strategic partnership with Swiggy Instamart is aimed at boosting visibility and making their products more accessible to a wider audience. The brand has recognized the changing needs of today’s consumers, who value speed, convenience, and seamless service. Through this initiative, ASUS aims to cater to those who want their tech delivered instantly—whether it’s for work, entertainment, or study.
The laptop delivery service will initially be available in Bengaluru, Chennai, Delhi NCR, Hyderabad, Mumbai, and Pune. These cities have a high concentration of digital-first consumers who are comfortable purchasing electronics online.
Starting at a competitive price of ₹33,990, ASUS laptops will be listed on the Swiggy Instamart app and can be ordered like any other grocery or essential item.
Arnold Su, Vice President of Consumer and Gaming PC at ASUS India, shared the vision behind this partnership:
“Our association with Swiggy Instamart reflects our belief in fast-paced customer expectations. With Swiggy’s extensive delivery network, we are ensuring that ASUS laptops reach users instantly. Whether it’s for productivity, gaming, or daily use, our cutting-edge laptops are now just a few taps away.”
This initiative builds upon ASUS' previous move in 2024, where they made accessories like mice and keyboards available on fast commerce platforms. Now, they’ve taken a leap by adding full-scale laptops to the mix.
Processor: AMD Ryzen 3 Quad Core 7320U
Memory & Storage: 8 GB RAM, 512 GB SSD
Operating System: Windows 11 Home
Display: 15.6-inch FHD
Weight: 1.63 kg
Colour: Mixed Black
Extras: Comes with MS Office pre-installed
Price: ₹33,990
Ideal for: Students and professionals who need a lightweight and portable laptop for daily tasks.
Processor: Intel Core i5 13th Gen 1334U
Memory & Storage: 8 GB RAM, 512 GB SSD
Operating System: Windows 11 Home
Display: 15.6-inch FHD
Weight: 1.7 kg
Colour: Cool Silver
Extras: Pre-installed MS Office
Price: ₹50,990
Ideal for: Professionals seeking a balanced performance laptop for multitasking, meetings, and presentations.
Processor: Intel Core5 (Latest Gen)
Graphics: NVIDIA RTX3050A with 4 GB GDDR6
Memory & Storage: 16 GB DDR4 RAM, 512 GB SSD
Display: 16-inch FHD+ with 144Hz refresh rate
Keyboard: 1-zone RGB backlit chiclet keyboard with Copilot Key
Battery: 56WHrs, 4-cell Li-ion
OS: Windows 11 Home with Office Home 2024
Colour: Mecha Grey
Price: ₹74,990
Ideal for: Gamers and creators who need high performance and faster refresh rates.
ASUS is paving the way for how consumer electronics are sold in India. This initiative not only makes it convenient to buy a laptop but also helps the brand stand out in a crowded market. Whether you're in need of a lightweight productivity machine or a powerful gaming rig, ASUS now delivers it to your door in record time—through a platform you're already using for groceries.