Apple Inc. has expanded its product portfolio in India with the launch of the new iPhone 17e and the upgraded iPad Air powered by the M4 chip. Positioned in the premium mid-range segment, both devices aim to deliver strong performance upgrades at competitive pricing, reinforcing Apple’s focus on price-sensitive markets like India.
Pre-orders for both products begin on March 4, 2026, with official sales starting March 11, 2026.
Apple has priced the iPhone 17e at USD 599, which roughly translates to Rs 64,900 in India. A key highlight this year is the doubling of base storage to 256GB, making it more competitive in the premium mid-range smartphone category.
Starting Price: USD 599 (Approx. Rs 64,900)
Base Storage: 256GB
Pre-orders Begin: March 4, 2026
Official Sale Date: March 11, 2026
Colour Options: Pink, Black, White
With this pricing strategy, Apple directly competes with premium mid-range smartphones from Samsung Electronics and Google in the Indian market.
The iPhone 17e is designed for users who want flagship-grade performance without stepping into Pro-level pricing.
6.1-inch display
Standard refresh rate (no ProMotion support)
Powered by the new Apple A19 chip
Optimised for enhanced efficiency and multitasking
48MP rear camera
FaceTime HD front camera
Runs on iOS 26
Integrated with Apple Intelligence features
C1X modem for improved connectivity
MagSafe support
USB-C fast charging
Face ID security
Ceramic Shield 2 front protection
Aluminium frame for durability
The iPhone 17e balances performance, storage, and design, targeting consumers upgrading from older iPhones or switching from Android devices.
Alongside the iPhone 17e, Apple has introduced the upgraded iPad Air powered by the M4 chip. The company claims up to a 30% performance improvement compared to the previous M3 model.
11-inch Model: USD 599 (Approx. Rs 64,900)
13-inch Model: USD 799 (Approx. Rs 84,900)
The inclusion of the advanced M4 chip brings desktop-class performance to the iPad Air lineup, making it suitable for productivity, content creation, and education.
Apple M4 chip
Improved performance and efficiency over previous generation
Available in 11-inch and 13-inch variants
Liquid Retina display for vibrant visuals
128GB
256GB
512GB
Wi-Fi 7 support
C1X modem
N1 wireless chip
Runs on iPadOS
Supports Apple Intelligence features
Compatible with Apple Pencil Pro
Supports Magic Keyboard
All-day battery life
With hybrid work culture expanding and digital learning gaining momentum in India, the M4 iPad Air could see strong adoption across students, professionals, and content creators.
Customers can pre-book the new iPhone 17e and M4 iPad Air starting March 4, 2026. Orders can be placed through Apple’s official website or authorised retail partners.
Select preferred storage variant
Choose colour option
Pick delivery or store pickup method
Complete payment via card or Apple Pay
Sales officially begin on March 11, 2026, both online and in retail stores.
Apple’s decision to offer higher base storage at competitive pricing signals a clear push toward strengthening its presence in India’s mid-range premium segment.
By combining performance upgrades with ecosystem integration, Apple is targeting buyers who seek long-term value, software updates, and device interoperability across iPhone, iPad, Mac, and other Apple products.
The launch of the iPhone 17e and M4 iPad Air also strengthens Apple’s ecosystem play in India, potentially setting the stage for future launches, including new Mac models and possibly innovative device categories later in 2026.