Apple is all set to host its highly anticipated “Awe Dropping” launch event on September 9, 2025, where it will unveil its next-generation products. The spotlight will be on the iPhone 17 series, expected to bring major design, performance, and camera upgrades. Alongside the iPhone lineup, Apple is also introducing the new Apple Watch models, AirPods Pro 3, and iOS 26 software update. Here’s a complete breakdown of what to expect from Apple’s big event.
Apple is expected to launch four models in the iPhone 17 lineup:
iPhone 17
iPhone 17 Air (a new slim replacement for the Plus model)
iPhone 17 Pro
iPhone 17 Pro Max
Reports suggest the iPhone 17 Air, Pro, and Pro Max could come in two variants — one with a physical SIM slot and another as an eSIM-only version depending on the market. The regular iPhone 17 may stick to a single battery configuration.
Pricing details have already started surfacing:
iPhone 17: ~₹89,900
iPhone 17 Air: ~₹95,000
iPhone 17 Pro Max: Up to ₹1,64,900
According to JPMorgan, Apple is likely to keep the base iPhone 17 at $799, the same as the iPhone 16, while the iPhone 17 Air could be priced in the $899–$949 range.
The iPhone 17 Pro is expected to make the biggest leap in Apple’s smartphone photography. Rumors suggest a 48MP triple-camera system, including Wide, Ultrawide, and Telephoto lenses. The telephoto sensor could see a huge jump from 12MP to 48MP, enabling better zoom and detail.
Exclusive features might include:
Mechanical aperture for better depth-of-field control
8K video recording support for pro-level videography
At the heart of the Pro models will be the A19 Pro chipset, built on TSMC’s advanced 3nm process. This promises:
Higher efficiency for longer battery life
Better performance for gaming and multitasking
12GB RAM for seamless Apple Intelligence (AI) features
This makes the iPhone 17 Pro one of the most powerful iPhones Apple has ever made.
Apple is also refreshing the design of its 2025 lineup.
The standard iPhone 17 will retain a design similar to the iPhone 16, with dual vertical cameras.
The iPhone 17 Air introduces a slimmer, ultra-thin 5.5mm chassis and a wide camera bar across the rear.
The Pro models will feature a redesigned triple-lens setup, with the flash moved to the side and the Apple logo placed lower.
Additionally, Pro models may come with a hybrid camera housing made from aluminum and glass, offering a more premium finish.
Battery improvements are also on the horizon. While Apple hasn’t disclosed exact capacities, leaks suggest:
Larger batteries than previous models
More efficient A19 Pro chip for better battery life
Up to 25W fast charging (similar to the iPhone 16 series)
Reverse wired charging support for powering accessories like AirPods directly from the iPhone
In addition to the iPhone 17 series, Apple is set to launch:
Apple Watch 2025 models with improved health tracking
AirPods Pro 3 with upgraded audio and battery performance
iOS 26 with new features and enhanced AI integration
Conclusion
The Apple “Awe Dropping” Event on September 9 is shaping up to be one of the biggest tech showcases of the year. From the all-new iPhone 17 lineup to the Apple Watch, AirPods Pro 3, and iOS 26, Apple is expected to set new benchmarks in design, performance, and user experience.