Apple Inc. has achieved a record $9 billion in annual sales in India, reflecting strong consumer demand and the company’s strategic retail expansion in the country. With flagship iPhones driving most of the revenue and rising interest in MacBook computers, Apple is positioning India as a key market for its global growth strategy.
For the fiscal year ending March 2025, Apple’s annual revenue in India surged to nearly $9 billion, up from $8 billion in the previous year, marking a growth of approximately 13%. This increase highlights India’s rising importance in Apple’s international portfolio, especially at a time when global mobile device sales are reaching a plateau.
iPhones remain the largest contributor to sales, with MacBook computers also seeing notable growth. India, although still a small fraction of Apple’s overall revenue, is now viewed as a strategic market for future expansion.
Apple’s focus on India comes amid geopolitical uncertainties in China, currently its largest overseas market. Revenue from China increased only 4.4% in the latest quarter, marking the first growth in two years, while the company continues to face competition from local brands such as Xiaomi.
India’s growing middle class, rising incomes, and status-conscious consumers make it a fertile market for Apple. iPhones currently represent around 7% of India’s smartphone market, according to research firm Counterpoint.
Apple has intensified its retail footprint in India to capitalize on the growing demand:
Recently opened two stores in Bangalore and Pune.
Planned new stores in Noida (Delhi NCR) and Mumbai early next year.
Expanded premium reseller network to reach more consumers.
The company had previously faced challenges due to local sourcing requirements, which delayed the opening of its iconic stores. The first online store launched in India in 2020, and the first two physical Apple Stores were inaugurated in Mumbai and New Delhi in 2023.
High taxes in India make iPhones relatively expensive. For instance, the entry-level iPhone 16 is priced at ₹79,900 ($906) compared to $799 in the US. To counteract the higher costs, Apple has introduced several consumer-friendly measures:
Student discounts
Trade-in programs for older devices
Bank partnerships offering credit card rebates
These initiatives have contributed to stronger sales and growing adoption among Indian consumers.
India is not just a sales market but also a growing manufacturing hub for Apple. Currently, one in every five iPhones is produced in India, with the country becoming a major source of devices for the US market.
Apple operates five manufacturing plants in India, including two newly opened factories, to expand production and reduce reliance on China. This strategic shift is part of Apple’s long-term plan to diversify its supply chain and ensure a stable production base.
In 2023, Apple reorganized its international operations, creating a dedicated sales region for India. This restructuring reflects the company’s commitment to leveraging India’s growth potential, which is fueled by:
Increasing smartphone penetration
Rising disposable incomes
Expanding premium consumer segment
CEO Tim Cook has repeatedly emphasized that India is one of Apple’s fastest-growing markets and a central focus for global expansion.
Conclusion
Apple’s record $9 billion sales in India underscore the company’s strategic push to expand both retail presence and manufacturing capabilities in the country. With strong consumer demand for iPhones and MacBooks, targeted pricing strategies, and expanded local production, Apple is well-positioned to strengthen its foothold in India while reducing dependence on China. The combination of retail expansion, localized manufacturing, and consumer incentives is expected to fuel continued growth in the years ahead.