Apple building ChatGPT rival for Siri, but you can’t try it yet

477
27 Sep 2025
3 min read

News Synopsis

Apple has quietly built its own ChatGPT-style chatbot app, but it’s not something you’ll find in the App Store. According to Bloomberg, the tool—codenamed Veritas—is being used exclusively inside Apple to test a next-generation version of Siri.

Apple’s Secret ChatGPT-Style App

This experimental chatbot allows engineers to test advanced features like:

  • Sharper contextual awareness for more intelligent replies

  • Seamless multitasking across apps

  • Deeper integration with personal data, from emails to music libraries

  • A stronger memory system that recalls past conversations

Think of it as Siri with better memory and initiative, a version built to move beyond today’s limitations.

Veritas: Apple’s Private Testing Ground

Bloomberg’s reporting suggests Veritas looks very similar to mainstream AI chatbots such as ChatGPT or Claude. It supports:

  • Multiple conversations organized by topic

  • The ability to reference past exchanges

  • Natural, free-flowing dialogues instead of one-off commands

At its core lies Linwood, Apple’s new AI framework that combines in-house large language models with potential support from external partners like OpenAI, Anthropic, and Google.

Although strictly limited to Apple engineers, the project underlines the company’s serious push to reinvent Siri after years of criticism for lagging behind rivals like Alexa, Google Assistant, and ChatGPT.

Why Apple Hit Reset on Siri

Apple originally planned to launch Apple Intelligence Siri with iOS 18. However, those plans were scrapped when the assistant failed to meet Apple’s high quality standards. Instead, the company went back to the drawing board, building a second-generation Siri architecture powered by LLMs (Large Language Models).

This overhaul means the new Siri will be capable of human-like conversations, continuous back-and-forth interactions, and handling complex requests—a far cry from the current version, which is often limited to setting alarms or giving trivia answers.

When Will Siri 2.0 Launch?

Apple’s cautious approach means users will need to wait. Reports suggest:

  • The LLM-powered Siri is on track for early 2026, likely as part of an iOS 26.4 update in March.

  • That’s a full year later than planned, highlighting Apple’s careful rollout of AI features that will reach hundreds of millions of users.

  • In late 2025, Apple is expected to unveil a new visual identity for Siri—a more “humanoid” design, possibly inspired by the Mac’s Finder logo, signaling the assistant’s transformation.

Apple’s AI Partnerships

While Apple has historically preferred in-house innovation, Bloomberg reports that the company has explored partnerships with OpenAI, Anthropic, and Google to potentially integrate third-party AI models.

This would be a significant shift for Apple, suggesting that the Siri of 2026 may not be fully Apple-built, but a hybrid of Apple’s own tech and external AI models.

Conclusion

Apple’s secret chatbot, Veritas, signals the company’s most ambitious Siri upgrade to date. By moving from simple commands to proactive, memory-driven conversations, Apple is positioning Siri as a true competitor to ChatGPT, Gemini, and Claude.

While regular users can’t access Veritas yet, Apple’s long-term vision is clear: to deliver a Siri that feels less like a 2011-era digital butler and more like a personal AI companion. With a redesigned look expected in 2025 and a full rollout in 2026, the next generation of Siri could redefine Apple’s AI future.

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